Hard Rock Digital · 3 weeks ago
Omni Activation Specialist
Hard Rock Digital is focused on becoming the best online sportsbook, casino, and social gaming company in the world. The Omni Activation Specialist will execute on-property activations, manage brand ambassadors, and collaborate with internal teams to support marketing initiatives and customer engagement.
Computer Software
Responsibilities
Executing on-property activations across Hard Rock hotels, casinos, entertainment venues, and partner locations, ensuring seamless setup, execution, breakdown, and auditing
Programming properties with omnichannel assets (print and digital) to support acquisition and cross-channel engagement
Managing brand ambassadors and ensuring consistent, professional customer engagement that reflects the Hard Rock Bet brand
Supporting off-property activations at sports bars, restaurants, hospitality partners, and other high-traffic venues through tiered levels of programming
Collaborating with internal teams (CRM, Marketing, VIP, Partnerships, Social Media) and external stakeholders to support joint activations, tentpole events, and targeted campaigns
Capturing onsite content to support storytelling, social media initiatives, and omnichannel brand awareness
Coordinating with CRM to support geo-fenced journeys, targeted offers, Unity-linked incentives, and other Omni-driven engagement opportunities
Tracking KPIs including NRMP acquisition, app downloads, incentive utilization, traffic flow, and event-specific performance to inform future optimization
Through your previous and gained experience you will actively contribute to the continuous improvement of Omni team processes, procedures, and systems
Qualification
Required
1–2 years of experience in event execution, marketing activation, hospitality operations, partnerships, or customer engagement
Strong operational skills and the ability to oversee complex activation logistics from start to finish
Excellent communication skills and confidence in customer-facing settings
Ability to work flexible hours, including nights, weekends, and holidays
Ability to stand/walk for long periods and lift/move up to 40 pounds
A proactive and solution-oriented mindset with strong attention to detail
Ability to build and maintain professional relationships with internal and external partners
Benefits
Competitive pay and benefits
Remote working
Startup culture backed by a secure, global brand
Opportunity to drive informed decision making for a best-in-class casino brand
Company
Hard Rock Digital
Hard Rock Digital is building the future of online sports betting and interactive gaming.
Funding
Current Stage
Late StageLeadership Team
Recent News
2025-06-21
2025-05-09
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