Best Buy · 1 month ago
Product Manager, Identity Resolution & Tagging Infrastructure
United States
Full-time
Remote
Mid, Senior Level
$96K/yr - $171K/yr
5+ years expBest Buy is a leading retailer dedicated to enriching lives through technology. The Product Manager of Identity, Privacy & Tagging Infrastructure will lead the strategy and execution of privacy-safe identity solutions and robust tagging frameworks, collaborating with various teams to ensure compliance and enhance advertising capabilities.
E-CommerceInternetRetailShopping
Responsibilities
Be a key contributor to the product roadmap for identity resolution, consent management, and tagging infrastructure
Define and implement privacy-safe tagging and beaconing strategies and solutions to support onsite and offsite signal capture
Collaborate with engineering and legal teams to operationalize privacy policies and ensure compliance with regulations (e.g., GDPR, CCPA)
Ensure data quality and signal integrity through rigorous QA processes and monitoring systems
Evaluate and integrate third-party identity, privacy, and tagging platforms
Stay informed on regulatory changes and industry standards, contributing to internal documentation and product updates
Improve identity resolution by implementing technology to collect and link multiple identifiers and metadata, ensuring accurate data matching across systems
Launch data enrichment initiatives that incorporate Best Buy-specific identifiers and vetted external sources to strengthen identity profiles
Define a measurement framework to understand the value of different data signals and data providers and partners
Qualification
Required
5+ years of product management experience in digital advertising, identity platforms, or tagging infrastructure
2+ years of experience with privacy regulations (GDPR, CCPA) and their impact on advertising
2+ years of experience with tagging technologies (e.g., Google Tag Manager, Tealium, IAS, etc.), beaconing systems, and identity resolution platforms (e.g., LiveRamp, Neustar)
2+ years of experience with ad tech platforms and ecosystem technology including DSPs, SSPs, CDPs, ad servers, and similar
2+ years of experience in SQL and experience with cloud data platforms (e.g., GCP, AWS, Snowflake)
Preferred
Advanced degree in Computer Science, Data Privacy, or related field
Certifications in privacy or data protection (e.g., CIPP/US, CIPT)
Experience supporting incrementality testing and conversion tracking through instrumentation
Experience in a closed media ecosystem like Google, Amazon, Meta, or similar
Familiarity with consent management platforms and privacy-safe data architecture
Proven ability to work cross-functionally with engineering, legal, and analytics teams
Benefits
Competitive pay
Generous employee discount
Physical and mental well-being support
Company
Best Buy
Best Buy is a multinational retailer of technology and entertainment products and services offering consumer electronics and more.
10001+ employees
H1B Sponsorship
Best Buy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (168)
2024 (159)
2023 (185)
2022 (181)
2021 (180)
2020 (66)
Funding
Current Stage
Public CompanyTotal Funding
unknown1985-04-26IPO
Leadership Team
Corie Barry
Chief Executive Officer
Natasha (Tong) Young
Product Manager - Profile
Recent News
2026-01-05
Digital Commerce 360
2025-12-31
2025-12-30
Company data provided by crunchbase