Tothemoon · 2 weeks ago
Crypto Copywriter (Digital, PR & Content)
United States
Full-time
Remote
Mid LevelTothemoon is a cryptocurrency exchange designed to make trading crypto safe, simple, and accessible for everyone. They are seeking an experienced Copywriter to contribute to content creation across various channels, supporting the marketing team's communication and content needs.
BlockchainCryptocurrencyFinancial ServicesTrading Platform
Responsibilities
Produce a range of copy for marketing campaigns including but not limited to blogs, landing pages, and long form articles, social media posts, email newsletters, paid media ads, press releases, onsite copy and in-app copy
Write news articles, guides, and educational content for the website to explain products, features, and crypto topics to users
Produce short- and long-form video scripts for YouTube, Instagram, TikTok, and the website to support product launches, campaigns, and PR initiatives
Develop and evolve Tothemoon’s brand voice across paid, organic, and owned platforms, leveraging your deep knowledge of the crypto space and tone
Support in the delivery of a detailed plan and roadmap for producing engaging, motivational and effective crypto content that resonates with target audiences and converts
Conduct keyword research and optimize content for search engines and user experience, including landing pages, emails, and ads
Reviewing copy and content performance, reporting your learnings to key stakeholders
Qualification
Required
Proven experience in copywriting for digital campaigns, PR, newsletters, banners, and educational content, ideally in crypto or fintech
Strong portfolio including news articles, guides, blog posts, press releases, social media content, and performance-driven marketing copy
Ability to simplify complex crypto and trading concepts into clear, compelling, and conversion-oriented messaging
Experience developing or maintaining a consistent brand voice across paid, organic, and owned channels
Excellent written and verbal communication and collaboration skills
Be a native English speaker, or have communication and copywriting skills at the level of a native English speaker
Strong understanding of cryptocurrency, digital assets, and trading concepts
Familiarity with SEO, keyword research, and content optimization for both search engines and user experience
Understanding of the marketing funnel, customer lifecycle, and performance metrics
Proficiency with tools such as Google Analytics, SEMrush, Ahrefs, Google Ads, Framer, WordPress, or other CMS and analytics platforms
Benefits
Paid holiday & flexible schedule
Remote work
Company
Tothemoon
Tothemoon is a rapidly growing, user-centric crypto exchange available in 160 countries.
Founded in 2017
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase