G&A Partners · 3 weeks ago
Sr. Social Media Specialist
Houston, TX
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $95K/yr
5+ years expG&A Partners is a Houston-based professional services firm that has been providing HR solutions and technology for over 25 years. They are currently seeking a Senior Social Media Specialist to drive their social media strategy, manage content across platforms, and support lead generation campaigns while enhancing their employer brand in the HR outsourcing market.
ConsultingHealth CareHealth InsuranceHuman Resources
Responsibilities
Own and execute G&A’s organic social media strategy to drive qualified engagement, inbound leads, and brand visibility
Develop measurable KPIs for awareness, engagement, and conversion, reporting monthly to Marketing leadership
Recommend data-driven optimizations to improve ROI, conversion rates, and cost-per-lead efficiency
Partner with the leaders across Marketing to ensure brand alignment and evolution, plus support for paid social and lifecycle campaigns, customer marketing initiatives, and more
Create and manage the social media editorial calendar aligned to campaign themes, content pillars, and small business trends
Build employee advocacy and executive leadership social media programs, arming colleagues with compelling social content and providing engagement support
Ensure social content reflects the continually evolving frequency and format preferences of social platform algorithms
Expand our social media efforts into new platforms and channels
Use social listening tools to monitor conversations and content that matter to small business owners/leaders and integrate these trends into your planning
Oversee the webinar process, from topic planning to managing logistics, promotion, speaker management, production, and post-webinar follow-up
Use webinar platform analytics tools to monitor and evaluate performance and optimization
Partner with broader Marketing team to generate new ideas around industry-related topics / identify opportunities for future webinars by using data, insights, and expert input
Develop video content ideas, participating in production (filming, editing as applicable), and ensuring high-quality deliverables
Manage internal video requests to ensure they are high-quality and on-brand
Suggest recommendations to adjust the social media marketing strategy for optimal results
Stay up to date on best practices and emerging trends in social media
Assist communications/PR, content, digital, and creative leads with determining appropriate social media support for their ongoing initiatives
Collaborate cross-functionally to identify content needs
Performs other duties as assigned
Qualification
Required
Bachelor's degree in marketing, journalism, communications, English digital media, or closely related field is required
A minimum of 5 years in digital marketing/social media content role is required
Expertise in leading social media platforms, including Reddit is required
Knowledge of the latest media trends is required
Excellent analytical, problem-solving, and planning skills is required
Exceptional content planning and copywriting skills is required
Proficiency with paid social media platforms including LinkedIn, Facebook, Instagram, and YouTube is required
Familiarity with design and editing programs such as Canva, InDesign, Final Cut Pro, and the Adobe Creative Suite is required
Proficiency in Microsoft Office is required
Preferred
Design and video skills are strongly encouraged
Benefits
Health benefits
401(k)
Recognition awards and bonuses
Commissions
Annual bonuses
Program specific rewards
Health
Dental
Vision
Life insurance
Short-term and long-term disability
Flexible spending
Ancillary benefits
Retirement savings plan
Paid holidays
Paid time off (PTO)
Company
G&A Partners
G&A Partners is a licensed professional employer organization, and grown into a comprehensive human resource outsourcing and administration.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
TPG Capital AsiaRiverside Company
2024-01-23Private Equity
2020-09-29Private Equity
Leadership Team
John Allen
President/CEO
Jared Zuckman
Vice President of Sales
Recent News
Company data provided by crunchbase