QAD · 3 weeks ago
Senior Revenue Marketing Manager, Supply Chain
United States
Full-time
Remote
Mid, Senior Level
$120K/yr - $130K/yr
4+ years expQAD is a world-class SaaS company focused on solving real-world problems in manufacturing and supply chain. They are seeking an innovative Senior Revenue Marketing Manager for their Supply Chain business unit to drive demand generation and Account-Based GTM execution, working closely with Sales and Partner Channels to accelerate engagement and influence pipeline outcomes.
Enterprise Resource Planning (ERP)Enterprise SoftwareManufacturingProductivity ToolsSoftwareSupply Chain Management
Responsibilities
Build and execute long-term, strategic and creative integrated demand programs that raise ICP engagement, meeting creation, and opportunity progression
Run full-funnel ABM/ABX multi-product Supply Chain GTM motions across targeted account segments including paid media, content, email, events, and outbound support
Develop activation plans for Tier 1/2/3 accounts with clear goals by stage (engagement → meetings → SAO → pipeline).Partner with Sales and BDRs on account selection, signal interpretation, and meeting readiness criteria
Own pipeline creation targets and influence goals aligned to quarterly and annual revenue objectives
Track and optimize conversion pathways across channels: digital advertising, paid/organic content, events, campaigns, and outbound orchestration
Build forecasts, pacing models, and performance readouts for leadership
Create multi-channel Supply Chain campaigns supporting product lines, use cases, and vertical segments
Manage budgets across ABM, paid media, content syndication, and events with a focus on efficiency and ROI
Partner with Product team, SMEs, and Sr Content Strategist to translate messaging into campaigns that engage, resonate, and convert ICPs into pipeline
Work with Marketing Operations group to leverage ABM and marketing automation platforms, CRM, and analytics tools to track engagement progression and campaign performance
Maintain dashboards that show account movement, influence, pipeline contribution, and velocity
Identify insights and turn them into actionable program adjustments
Work closely with Sales, BDR, Customer Success, and Product teams to maintain a unified revenue approach
Support Sales Accepted Meeting (SAM) workflows, opportunity quality alignment, and post-meeting progression
Participate in regular GTM planning, campaign prioritization, and lead-management processes
Qualification
Required
4-5+ years of experience in B2B SaaS demand generation or revenue marketing roles
Proven experience executing Account-Based GTM/ABM programs with measurable pipeline impact
Self-starter with strong understanding of SaaS funnels, meeting conversion benchmarks, and pipeline math
Experience with ABM platforms (N.Rich, 6Sense, DemandBase), and marketing automation (HubSpot/Marketo), CRM (Salesforce)
Comfortable operating in a fast-paced, iterative environment where speed and adaptability matter
Strong analytical skills with the ability to translate data into insights and recommendations
Excellent cross-functional communication and stakeholder management
Preferred
Experience in the supply chain, logistics, manufacturing, or ERP ecosystems
Familiarity with multi-product GTM motions and enterprise buying groups
Aspiration for leadership as well as managing Marketing/BDR teams
Benefits
Medical, dental and vision coverage
A 401(k) plan with company match
Short-term and long-term disability coverage
Life insurance
Paid-time off
Parental leave
Well-being programs
Company
QAD
QAD offers cloud-based enterprise manufacturing and supply chain solutions.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2021-06-28Acquired
1997-08-06IPO
Leadership Team
Sanjay Brahmawar
Chief Executive Officer
Rajeev Purohit
GM India and Global Head of Engineering for ERP & Supply Chain
Recent News
2025-12-18
Company data provided by crunchbase