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Runnings · 1 week ago

E-Commerce Manager - Marshall Retail Support Center

Marshall, MN

Full-time

Onsite

Mid, Senior Level

$80K/yr - $110K/yr

4+ years exp

Runnings is a company focused on retail support, and they are seeking an E-Commerce Manager to lead their online sales efforts. The role involves developing e-commerce strategies, managing website optimization, and enhancing customer experience while collaborating with various teams.

OutdoorsRetailSporting Goods

Responsibilities

Develop and execute comprehensive e-commerce strategies to increase online sales and improve customer engagement

Manage and optimize the company’s website, ensuring it is user-friendly, visually appealing, and optimized for conversions

Implement A/B testing and other optimization techniques

Advance visibility in search engines, drive organic traffic, and increase sales by improving SEO, SEM, faceted navigation, and visitor journey emails

Collaborate on marketing efforts, especially by driving Email, SMS, Google Ads/GMB/Performance Max, and Facebook Advantage+ Shopping campaigns through content creation, scheduling, and engagement across various platforms

Leverage and manage vendors and marketing automation tools to streamline campaigns, improve website performance, and enhance customer communication

Coordinate with the purchasing team to ensure product availability and manage stock levels

Analyze performance metrics to assess site effectiveness, identify trends, and make data-driven decisions for continuous improvement

Collaborate with cross-functional teams, including Marketing, Buyers, IT, Operations, and Customer Service, to ensure alignment on e-commerce initiatives

Enhance the online customer experience by leading customer service and fulfillment execution, addressing any issues or inquiries promptly

Cultivate and lead a team that drives engagement and performance, providing support and development to your team

Stay updated on industry trends, emerging technologies, and the competitive landscape to inform strategic decisions

Qualification

ECommerce managementDigital marketing strategiesWebsite analytics toolsSEOSEMData analysisVendor managementTeam supervisionCustomer experienceIndustry trends awarenessBachelor's degreeMagento expertiseHorizon expertiseCross-functional collaboration

Required

Bachelor's degree in Marketing or a related field or equivalent experience

4-7 years of eCommerce experience with a proven record of developing sales growth strategies

Proven experience in e-commerce management, preferably in the retail industry

eCommerce platforms knowledge including integration layers across enterprise technology stacks (PIM, CMS, CDP, CRM, etc.). Magento and Horizon expertise is a plus

Strong technical understanding of web applications and experience with large PIM catalogs

Proficiency with e-commerce platforms and website analytics tools (e.g., Google Analytics)

Strong understanding of digital marketing strategies and tools