American Outdoor Products · 1 month ago
eCommerce Sales Manager
Boulder, CO
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $95K/yr
5+ years expAmerican Outdoor Products is a company that encompasses the brands Backpacker’s Pantry and Astronaut Foods, known for their innovative and high-quality specialty food products. The eCommerce Sales Manager will oversee the performance and execution of Amazon and Direct-to-Consumer channels, focusing on revenue growth and operational effectiveness through data-driven strategies.
Food and BeverageOrganic FoodRetail
Responsibilities
Own all Amazon Seller Central operations, driving growth through data-driven strategies and execution
Develop and achieve Amazon-specific revenue goals, leveraging sales forecasts and key performance metrics
Monitor market share, competitor performance, and shopper trends to identify opportunities for differentiation and growth
Optimize Amazon product listings, storefront pages, and A+ Content to maximize conversions, collaborating with Marketing to create creative assets
Implement keyword strategies, SEO optimizations, and content updates to boost organic rankings
Manage Amazon Paid Media campaigns in collaboration with third-party partners, ensuring ROI and brand visibility
Monitor and enforce MAP compliance, addressing unauthorized sellers and minimizing violations
Execute Amazon-specific experiments such as A/B testing to optimize content, listings, and advertising strategies
Own and manage Shopify stores for both brands, implementing initiatives to improve user experience and increase conversions
Collaborate on the development of DTC marketing strategies, including email/SMS campaigns
Lead the execution of paid media, and SEO initiatives
Analyze and optimize website performance, including traffic, conversion rates, and customer behavior, using tools like Google Analytics
Manage Google Ads and Meta advertising campaigns to drive traffic and increase sales
Develop seasonal and annual online marketing calendars in collaboration with Sales and Marketing teams
Build and maintain eCommerce technology infrastructure to support specific initiatives
Monitor customer reviews, ratings, and post-purchase feedback to identify opportunities for improvement in the customer journey
Explore and execute innovative programs such as subscription services, bundling options, and loyalty programs
Develop systems and processes for efficient order fulfillment and customer service
Track and report on eCommerce performance, sharing insights with leadership and collaborating on actionable strategies
Stay informed about emerging eCommerce trends and technologies to keep both brands competitive and innovative
Qualification
Required
A minimum of 5 years of experience in eCommerce, ideally in the specialty food or outdoor industry
High school diploma required; college degree preferred
Deep understanding of Amazon Seller Central, Shopify, Klaviyo, and other eCommerce applications, software, and platforms
Strong analytical and problem-solving skills, with a proven ability to leverage data to inform decisions
Knowledge of online advertising platforms, including Google Ads, Meta, and Amazon Ads
Competitive drive to meet and exceed revenue goals
Ability to work from our Boulder office four days per week (Tues–Fri)
Preferred
Understanding of computer languages (Liquid, HTML/CSS, JavaScript, SQL) not required but a plus
Benefits
Medical, dental, and vision insurance.
Unlimited paid time off.
Paid holidays.
401(K) retirement plan.
Employee profit-sharing program.
Product stipend and access to industry deals.
Company
American Outdoor Products
American Outdoor Products is a food manufacturer located in the foothills of the Rocky Mountains in Boulder, CO.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jean M Wallace
Chief Operating Officer
Recent News
2025-08-29
Company data provided by crunchbase