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Reformation · 6 hours ago

Associate Manager, Retail Marketing

Los Angeles, CA

Full-time

Hybrid

Entry, Mid Level

$60K/yr - $80K/yr

2+ years exp

Reformation is a global brand focused on sustainable fashion, aiming to innovate within the industry. The Associate Manager of Retail Marketing will support the development and execution of retail marketing strategies, collaborating with various teams to enhance in-store experiences and drive customer engagement.

E-CommerceFashionManufacturing

Responsibilities

Organize and maintain retail marketing team tools including budgets and calendars for campaigns within the retail space

Develop and execute local/regional marketing initiatives for new and existing stores that align with overall brand strategies and business product priorities

Act as liaison and partner with retail teams and corporate marketing by maintaining regular communication with Retail HQ and field teams

Establish and foster relationships with center marketing teams and other local/regional marketing partners and vendors

Partner with internal creative team to develop all retail marketing collateral including emails, signage, invites, and more

Manage stores monthly and seasonal events, VIP shopping nights, activation programs and other special projects in collaboration with the Influencer and Customer teams

Execute paid and lease required advertising and center activations

Ideate and develop offline partnerships with like-minded brands to create cross-promotional incentives and grow brand awareness, especially in nascent markets

Maintain pulse on industry best practices for in-store marketing as well as performance benchmarking with best-in-class brands

Support in developing the roll out strategy for all New Store Openings

Qualification

Retail marketing experienceBudget managementProject managementCommunication skillsOrganizational skillsCollaborationComputer skillsAsanaExcelPowerPointWordSelf-starterAttention to detailFast-paced environment