Beam · 2 weeks ago
Performance Creative Strategist
NYC Metro Area
Full-time
Hybrid
Entry, Mid Level
2+ years expBeam is seeking a Performance Creative Strategist who will blend analytical skills with creative storytelling to enhance advertising performance on platforms like Meta and TikTok. This role involves creating actionable briefs from data insights, leading creative testing initiatives, and maintaining a pulse on market trends.
CannabisConsumer GoodsFitnessWellness
Responsibilities
Translate raw data and marketing goals into clear, actionable Creative Briefs for our video editors and graphic designers
Support the creation of high-performing scripts, hooks, and headlines. You understand the difference between a "brand story" and a direct-response "hook" that stops the scroll in the first 3 seconds
Partner with the Paid Social Lead to define the weekly Creative Testing Agenda
Innovate on testing methodologies. You won't just test "Video A vs. Video B." You will design tests for specific variables: Visual Hooks, Value Props, Text Overlays, and CTAs
Identify "Creative Fatigue" before it happens and have the next round of iterations ready to launch
Lead the weekly "Creative Review" meeting. You will present a breakdown of creative metrics (Thumb-Stop Ratio, Hold Rate, Click-Through Rate, Conversion Rate)
Turn insights into action. If a video has a high hold rate but low clicks, you are the one who writes the brief to fix the CTA
Build and maintain a "Swipe File" of competitor ads and trending formats on TikTok and Meta. You are the team's eyes on the ground for what is currently working in the market
Qualification
Required
2-4 years in a creative strategy, copywriting, or performance marketing role within DTC Ecommerce or an Agency
Comfortable looking at a spreadsheet in Excel to find the winner, but you are equally comfortable writing a storyboard for a video editor
You understand the psychology of selling. You know frameworks like AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitation, Solution)
You know the difference between a Reel, a Story, and a Feed post. You understand 'safe zones' and native platform aesthetics
You can manage high volumes of creative requests and keep the feedback loop between buyers and designers moving fast
Preferred
Basic video editing skills (CapCut, Canva, Premiere) to create 'Frankenstein' edits or mockups for the design team
Experience using AI tools (ChatGPT, Gemini) to speed up ideation and storyboarding
Benefits
Fully covered medical benefits + dependent contributions
Unlimited PTO
401k with up to 4% match
“Work from Anywhere” bank
Wellness stipend for health & fitness
Commuter benefits
Company
Beam
On a mission to revolutionize your rituals, from day to night. • Dream Powder for sleep • Core for all-day health
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$10MKey Investors
C2 VenturesObvious Ventures
2021-02-09Series A· $5M
2019-10-22Seed· $5M
Leadership Team
Kevin Moran
Co-Founder
Matt Lombardi
Co-Founder
Company data provided by crunchbase