1-800-FLOWERS.COM, INC. · 4 weeks ago
VP, Marketing Technology
Atlanta, GA
Full-time
Onsite
Director/Executive
10+ years exp1-800-Flowers.com, Inc. is a leading online gifting and experiential commerce company. The VP, Marketing Technology is responsible for architecting, scaling, and optimizing the marketing technology ecosystem to drive growth and enhance customer engagement across the company's brands.
E-CommerceFlowersRetail
Hiring Manager
Kendra Tolford
Responsibilities
Develop and own the MarTech vision and roadmap for all enterprise brands, aligned with business and growth objectives
Evaluate, select, and manage the full marketing technology stack, ensuring scalability, innovation, and interoperability across brands
Partner with Marketing, Digital Product, Customer Care, Sales, Enterprise Analytics, and IT teams to deliver frictionless, personalized customer experiences
Lead tech strategy and optimization of CDP, CRM, ESP, SMS, mobile app messaging, loyalty systems, and lifecycle automation platforms
Define and implement advanced segmentation, identity resolution, customer scoring, and real-time personalization use cases
Drive automated, omnichannel journeys that increase repeat purchase, loyalty, and customer lifetime value
Champion advanced analytics, predictive modeling, attribution, and experimentation frameworks to improve marketing performance
Identify opportunities to use AI/ML for personalization, content generation, media optimization, and customer insights
Ensure reliable analytics pipelines, data governance, and standardized reporting across marketing teams
Oversee integrations between MarTech platforms and eCommerce systems, data warehouses, mobile apps, POS, and third-party partners
Partner closely with IT to ensure high-performance data flows, API reliability, and platform stability
Ensure high-quality documentation, vendor management, training, and change management processes
Lead and develop a high-performing Marketing Technology team: product managers, technologists, CRM specialists, and platform administrators
Act as a trusted advisor to brand marketing leaders, providing thought leadership on MarTech capabilities and best practices
Collaborate with eCommerce, Media, Creative, and Customer Experience teams to enable cohesive, insight-driven execution
Qualification
Required
10–15+ years in Marketing Technology, Digital Transformation, CRM/Email/SMS, Marketing Operations, or related fields
Proven experience leading MarTech for a digital-first retailer, consumer brand, marketplace, or multi-brand enterprise
Demonstrated success architecting and scaling modern marketing technology stacks (CDPs, ESPs, analytics, attribution, testing platforms, etc.)
Experience driving enterprise-wide personalization, lifecycle marketing, or data-driven customer experiences
Deep knowledge of platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, Iterable, Adobe, Tealium, mParticle, Segment, Amplitude, GA4, Snowflake, or similar
Strong understanding of data engineering concepts, identity resolution, first-party data strategies, and API integrations
Hands-on familiarity with AI/ML applications in marketing, experimentation frameworks, and attribution modeling
Strategic thinker with strong product and technology instincts
Excellent stakeholder management, communication, and leadership capabilities
Strong analytical mindset with a metrics- and ROI-driven approach
Ability to navigate complex organizations and unify diverse teams around common platforms and standards
Company
1-800-FLOWERS.COM, INC.
1-800-FLOWERS.COM, Inc.
1001-5000 employees
H1B Sponsorship
1-800-FLOWERS.COM, INC. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (9)
2023 (7)
2022 (10)
2021 (16)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
unknown1999-08-03IPO
Leadership Team
Adolfo Villagomez
Chief Executive Officer
W
William E. Shea
SVP, Finance and Administration, Treasurer and CFO
Recent News
2025-12-10
2025-12-09
2025-10-25
Company data provided by crunchbase