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Live Nation Entertainment · 2 weeks ago

Specialist, Influencer Strategy

New York, NY, USA

Full-time

Onsite

Entry, Mid Level

$52K/yr - $65K/yr

2+ years exp

Live Nation Entertainment is a prominent company in the music and entertainment industry, and they are seeking a Specialist in Influencer Strategy to join their digital marketing team at Roc Nation. This role involves developing and executing influencer campaigns to enhance the visibility of artists and music projects, while managing partnerships and tracking campaign performance.

ConcertsEvent PromotionEventsMedia and EntertainmentTicketing

No H1B

Responsibilities

Influencer Campaign Strategy: Assist in the design and execution of influencer strategies to promote Roc Nation's artists and music projects. Focus on driving organic engagement across platforms like TikTok, Instagram, and YouTube through both paid and organic influencer partnerships

Partnership Development: Build and maintain strong relationships with creators, music influencers, and talent agencies. Identify creators with a strong cultural fit for our artists, overseeing collaborations that align with album releases, singles, and music video launches

Campaign Execution: Oversee the day-to-day management of influencer campaigns, from briefing influencers on deliverables to managing timelines and ensuring successful execution. Handle contracts, legal approvals, and communication to ensure all deliverables meet campaign objectives

Tracking & Reporting: Track influencer campaigns, monitor key performance metrics, and generate reports on campaign effectiveness. Provide actionable insights and optimization strategies to improve future campaigns

Trends Forecasting: Stay on top of evolving social media trends and their relevance to Gen Z audiences. Use these insights to keep Roc Nation’s music campaigns innovative & cutting-edge

Qualification

Influencer marketingDigital marketingCampaign managementAnalytical skillsCommunication skillsProject managementRelationship buildingCreativity

Required

Bachelors Degree in a related field required

2+ years of experience in influencer marketing, digital marketing, or a related field, with a significant portion of that experience within the entertainment, music or sports industries

Proven ability to assist in end-to-end influencer campaigns, from ideation to execution and analysis

Strong relationships with influencers, creators, and talent agencies in the music industry

A passion for music, sports, and entertainment, with the ability to think creatively and strategically about influencer partnerships amplify our brand and our clients

Strong analytical skills with the ability to translate data into actionable insights and optimize campaigns accordingly

Excellent communication and project management skills; ability to execute under pressure, highly organized, and proactive

Drive to take initiative, work independently and be accountable while also working as a team player by being collaborative, positive, and flexible

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa

Benefits

Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)

Free concert tickets

Generous paid time off including paid holidays, sick time and floating days

Career and skill development programs with School of Live

401(k) program with company match

Company

Live Nation Entertainment

Glassdoor4.0

Live Nation Entertainment is a producer, promoter, and seller of live concert tickets for artists and fans. It is a sub-organization of Priority Records.

Founded in 1996

Beverly Hills, California, USA

10001+ employees