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KEEN · 1 day ago

Social Media Manager

Portland, OR

Full-time

Hybrid

Mid, Senior Level

$96K/yr - $102K/yr

5+ years exp

KEEN is a values-led, independently owned brand from Portland, Oregon, focused on creating original and versatile products that inspire outdoor adventure. The Social Media Manager will execute social media content across key platforms to support brand storytelling and business goals while managing content planning, publishing, and performance tracking in collaboration with cross-functional teams.

ApparelE-CommerceFashion

Responsibilities

Executes KEEN’s global social media strategy across Meta (Instagram, Facebook), TikTok, Pinterest, and emerging platforms

Implements global KPIs, channel playbooks, and content frameworks in partnership with Brand and Marketing leadership

Maintains a consistent global brand voice aligned with KEEN’s hybrid life ethos, outdoor credibility, product innovation, and KEEN Effect commitments

Manages content scheduling and calendar execution to ensure consistent, on-time publication across channels

Partners with Global Brand, Creative, and Product teams to shape social-first storytelling for global campaigns, product launches, collaborations, and impact initiatives

Coordinates with photographers, agencies, and production partners to execute social-first content needs

Provides guidance to regional teams on social-first content formats, platform-specific execution, and storytelling standards

Supports global content moments (campaign shoot, events, activations etc) to ensure capture of social-first assets, including short-form video, BTS, and real-time storytelling

Complies and delivers weekly and quarterly performance summaries across platforms and regions

Analyzes performance, audience behavior, and platform trends to surface insights, learning agendas, and optimization opportunities

Socializes global insights, creative best practices, and platform updates across regions to elevate execution worldwide

Tracks and reports on ROI

Supports execution of global creator and partner strategies in collaboration with PR, Brand, and Creative teams

Develops and briefs content with photographers, agencies, and creators

Supports regions in identifying, vetting, and managing creators aligned with KEEN’s brand values, product focus, and community ethos

Collaborates with Global Brand Marketing, Creative, PR, E-commerce, Product, and KEEN Effect teams

Works closely with regional social and marketing teams, providing tools, guidance, and support while respecting local nuance

Aligns global social strategy with broader integrated marketing efforts across paid, earned, and owned channels

Qualification

Social Media StrategyContent CreationPerformance AnalysisCultural LiteracyTrend IdentificationMetrics LiteracyCross-Functional CollaborationPassion for Outdoor CultureCreative Collaboration

Required

Bachelor's Degree in Marketing, Communications, Digital Media, Journalism, or related field preferred

Minimum five (5) years of content creation or social media experience

Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis

Passion of trail/outdoor culture, including performance product, athletes, sustainability, and community credibility

Strong fashion and cultural literacy is a plus, with awareness of seasonal trends, collaborations, runway moments, and lifestyle storytelling

Proven ability to translate technical and performance narratives into culturally relevant, social-first content across platforms

Highly fluent in platform-native social storytelling (Instagram, TikTok, Pinterest), with a strong POV on trends, formats, and pacing

Skilled cultural observer with the judgment to identify meaningful trends

Strong creative partner with the ability to collaborate cross-functionally and with creators and athletes

Metrics-literate, using performance insights to refine creative strategy while protecting brand voice and authenticity

Benefits

Numerous benefits and perks

Specific health and welfare benefits

Company

KEEN

KEEN is a values led, outdoor footwear brand with a mission to responsibly create original and versatile products, improve lives, and inspire outside adventure.

Founded in 2003

Portland, Oregon, USA

201-500 employees