ClickUp · 4 weeks ago
Director, Lifecycle Marketing
United States
Full-time
Remote
Director/Executive
$210K/yr - $275K/yr
8+ years expClickUp is a company that is architecting the future of work through their innovative AI workspace. They are seeking a Director of Lifecycle Marketing to lead user engagement strategies across various channels and drive user activation, retention, and monetization through data-driven lifecycle programs.
AppsCollaborationProductivity ToolsSaaSSoftwareTask Management
No H1B
Responsibilities
Own the lifecycle strategy – Develop and lead the end-to-end lifecycle marketing strategy across email, in-app, and SMS to drive user activation, retention, monetization, and long-term LTV
Drive execution and experimentation – Design, launch, and optimize lifecycle programs through rigorous A/B testing and experimentation to improve engagement, product adoption, and conversion across the funnel
Set standards for quality and frequency – Define and enforce best practices for messaging, cadence, and channel mix to ensure high-quality, consistent, and customer-centric lifecycle communications
Operate as a strategic IC and leader – Balance strategic planning with hands-on execution, owning key campaigns and journeys while setting the vision and roadmap for lifecycle marketing
Partner cross-functionally – Collaborate closely with Product, Product Marketing, Growth, Data, and Revenue teams to align lifecycle initiatives with product launches, go-to-market motions, and growth priorities
Lead and develop the team – Manage and mentor a team of lifecycle marketers and marketing operations specialists, driving process rigor, operational excellence, and a culture of testing and learning
Own tooling, data, and reporting – Be accountable for the lifecycle tech stack, data pipelines, and reporting frameworks that power segmentation, personalization, and performance measurement
Qualification
Required
8+ years of experience in lifecycle/CRM marketing, growth marketing, or related roles, with 3+ years leading a team
Proven track record owning lifecycle strategy and execution across email, in-app, and SMS for a B2B SaaS or product-led growth company
Deep experience with experimentation frameworks (A/B testing, multivariate testing) and comfort using data to drive decisions
Strong technical aptitude with marketing automation, customer engagement platforms, and data tools (e.g., Iterable, Braze, HubSpot, Segment, Amplitude, etc.)
Experience building multi-channel journeys across the full funnel: activation, onboarding, engagement, upsell, and retention
Ability to operate at both 10,000 feet (strategy, roadmap, resourcing) and 10 feet (writing briefs, QA'ing campaigns, reviewing segments)
Excellent collaboration and communication skills; able to align stakeholders and influence without authority in a fast-moving environment
A bias for action, experimentation, and continuous improvement—comfortable moving quickly and iterating based on what you learn
Preferred
Experience at a high-growth, product-led company
Background in user lifecycle for freemium or self-serve products
Familiarity with revenue teams (Sales, CS) and how lifecycle programs support expansion and retention
Company
ClickUp
ClickUp is the world’s first Converged AI Workspace, bringing together all work apps, data, and workflows.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$537.5MKey Investors
GeorgianCraft Ventures
2021-10-27Series C· $400M
2020-12-15Series B· $100M
2020-06-24Series A· $35M
Leadership Team
Zeb Evans
Founder & Chief Executive Officer
Alex Yurkowski
Cofounder and CTO
Recent News
Company data provided by crunchbase