Highland Park UMC · 2 weeks ago
Social Media & Content Coordinator
Dallas, TX, US
Full-time
Onsite
Mid Level
3+ years expHighland Park United Methodist Church (HPUMC) is seeking a Social Media and Content Coordinator to enhance its digital presence. The role involves creating and managing engaging content across various platforms, developing social media strategies, and collaborating with ministry teams to share the church's mission and engage the community.
Religious Institutions
Responsibilities
Manage all company social media accounts to ensure relevant, up-to-date content is posted in a timely manner
Develop and execute comprehensive social media and content strategies that align with HPUMC’s goals, strengthen the church’s voice, and drive engagement across digital platforms
Develop and maintain a churchwide content calendar that translates the church’s defined social media strategy into coordinated, platform-specific storytelling and campaigns
Create, publish, and manage content across HPUMC’s digital channels, ensuring alignment with brand standards, AP, and Church Style Guides, and audience needs
Respond directly to comments and questions on social media posts (under guidance from the Director of Communications and the Content Manager)
Collaborate with the copywriter, project managers, creative team, ministries, and approved outside vendors to develop content that supports programs, events, and campaigns
Track, monitor, and analyze performance metrics to evaluate effectiveness, highlight successes, and identify opportunities for improvement
Analyze data and metrics to prepare and distribute weekly and monthly analytics reports on user and post engagement, and ROI
Contribute to the ongoing development of platform-specific strategies to ensure ministry content aligns with HPUMC’s overarching brand and communication objectives
Stay up to date with social media trends, algorithm changes, and best practices
Strong organizational skills, attention to detail, and the ability to manage a high volume of tasks and meet deadlines independently
Attend churchwide events for live social media coverage
Perform other related duties as assigned by management
Qualification
Required
Bachelor's degree required in communications, marketing, social media marketing, strategic communications, or a related field
3+ years of experience in a social media or content creation role
Proven ability to write clear, compelling, and error-free copy for different social media platforms
Strong problem-solving and relationship-building skills
Demonstrated success with social media on platforms including Facebook, X (Twitter), Instagram, LinkedIn, and YouTube
Demonstrated competency in Microsoft Office (MS PowerPoint, Excel, Word), Outlook, Google Analytics, and Adobe Creative Suite
Understanding of content marketing tactics, digital advertising, and social media marketing
Creative-minded with an ability to conceive and execute interesting ideas for new content
Highly articulate, detail-oriented, with an excellent command of written English
Excellent interpersonal skills and ability to work successfully in a team environment
Ability to work evenings and weekends as requested / necessary
Must be a committed Christian, with a church home, who is comfortable working in a United Methodist Church and willing to spend occasional Sundays onsite in order to understand HPUMC firsthand
Preferred
Photography experience is a plus
Social Media Content Management (Buffer, Hootsuite, etc.)
Adobe Creative Suite
Microsoft Office Suite
Google Suite (Google, Gmail, Calendar, etc.)
Basic HTML and CSS Knowledge
Experience with live streaming technology and/or platforms
Company
Highland Park UMC
Whether you prefer a traditional service, contemporary worship, or an in-depth teaching series on the Gospels, there is a place for you in one of HPUMC's five ways to worship.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Lisa Lee Schmidt
Founder & Director of Spotlight
Company data provided by crunchbase