Anywhere Real Estate Inc. · 12 minutes ago
Field Marketing Specialist - Saint Louis, MO (Hybrid)
St Louis, MO
Full-time
Hybrid
Entry, Mid Level
2+ years expAnywhere Real Estate Inc. is the leading residential real estate brokerage in St. Louis, MO, seeking a strategic Field Marketing Specialist to support local real estate agents. The role involves helping agents build their business through marketing strategies, digital presence enhancement, and brand support while maintaining the company's brand image.
Commercial Real EstateInsuranceProperty ManagementReal EstateReal Estate Brokerage
Responsibilities
Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)
Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
Conducting an annual review of agents’ 'digital scorecard' to measure their online presence and identify opportunities for improvement
Providing issue resolution and one-on-one assistance to agents as needed
Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics
Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
Preparing personalized recruiting presentations as requested for VIP agents and participating in the presentation with the branch manager
Working with the creative team to create and manage local recruiting and ad campaigns
Attending and participating in regional marketing meetings and/or training sessions
Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity
Submitting consistent competitive intelligence samples to the recruiting intelligence portal
Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards
Qualification
Required
2+ years of experience in marketing, creative agency, or communications (field marketing preferred)
Real estate industry experience a plus
Proficiency in Microsoft Office and ability to learn new tools quickly
Basic knowledge of paid social media campaign development
Strong presentation, writing and public-speaking skills
Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure
Strong project management and organizational skills
Ability to follow direction with solid critical thinking and problem-solving skills
Ability to communicate effectively and professionally
Solid understanding of basic design principles and digital marketing best practices
Prior CRM integration experience
Experience working effectively within a multi-functional and multi-location environment
Company
Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (NYSE: HOUS) is moving the real estate industry to what's next.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.5B2025-06-18Post Ipo Debt· $500M
2025-01-01Acquired
2022-01-05Post Ipo Debt· $1B
Leadership Team
Liz Gehringer
President & CEO Franchise Brands
Sherry Chris
Chief Executive Officer, Anywhere Expansion Brands Portfolio including BHGRE, ERA
Recent News
2026-01-17
2026-01-16
Company data provided by crunchbase