Segment Marketing Associate jobs in United States
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athenahealth ยท 1 week ago

Segment Marketing Associate

athenahealth is dedicated to creating a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. They are seeking a highly motivated Segment Marketing Associate to support various sales segments by developing and executing innovative marketing campaigns that drive demand and grow market share. The role involves collaboration with sales and marketing teams to optimize campaign performance and equip sales with valuable insights.

Enterprise SoftwareHealth CareInformation TechnologyMedical

Responsibilities

Partner closely with Creative Services, Channels, Product Marketing and Content teams to develop and execute multichannel, persona-based campaigns that differentiate us in market and accelerate pipeline and sales growth
Proactively engage with the sales team to coordinate campaign activities; communicate frequently to build trust and alignment
Test, measure, analyze, and optimize campaign performance, report on results and learnings
Equip sales with market and audience insights, messaging, and proof points to help increase sales productivity and effectiveness
Work with Events, Brand, & other centralized marketing functions in support of corporate-level programs and audience messaging

Qualification

B2B marketingSales collaborationData analysisHealthcare experienceTime managementCuriosity to learnCommunication skillsDetail-orientedSelf-starter

Required

Bachelor's degree in business, Marketing or related field
1+ years of experience in business-to-business marketing; healthcare preferred
Proven experience working with sales teams; actual sales experience is highly desirable
Excels at time management; able to manage multiple projects with varying deadlines at once
Self-starter who can work independently in a fast-paced environment
Highly detail-oriented
Strong verbal and written communication/presentation skills
Ability to analyze data, build reports within Excel, and generate actionable insights
Ability to consistently produce results on time and within budget
Possesses a natural curiosity to learn

Benefits

Commuter support
Employee assistance programs
Tuition assistance
Employee resource groups
Collaborative workspaces

Company

athenahealth

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Athenahealth is a provider of medical practice automation and claims management software to medical groups and health systems.

Funding

Current Stage
Public Company
Total Funding
$40M
Key Investors
Venrock
2021-11-22Acquired
2017-05-18Post Ipo Equity
2007-09-20IPO

Leadership Team

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Eddie Ross
Vice President, Payer
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Anil Patil
Executive Director Engineering
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Company data provided by crunchbase