AptDeco · 3 weeks ago
Head of Marketing, Growth + Brand (Hands-On)
New York, United States
Full-time
Onsite
Director/Executive
10+ years expAptDeco is a company focused on transforming the buying and selling of used furniture into a seamless experience. They are seeking a hands-on Head of Marketing to define their marketing philosophy, execute campaigns, and manage content strategy, social media, and influencer partnerships.
E-CommerceFurnitureMarketplace
Hiring Manager
Reham Fagiri
Responsibilities
Define and evolve AptDeco’s marketing philosophy: how brand and growth work together, how ideas are tested, and how success is measured
Introduce new mental models, frameworks, and growth loops across content, creators, partnerships, and channels
Identify and validate new growth opportunities while protecting and scaling what’s already working
Raise the bar for creative quality, strategic rigor, and experimentation across the team
Build repeatable systems for how ideas move from concept → test → scale
Plan and manage end-to-end marketing campaigns that drive brand awareness, conversions and/or tell the story of the brand
Determine channel mix and coordinate execution across social, email, paid, partnerships, and owned content
Build project plans, timelines, and briefs in collaboration with cross-functional teams
Own the overall content strategy: what messages, formats, and stories we share—and on which channels
Oversee the social media calendar and collaborate with in-house or freelance creators to produce high-impact content for TikTok, Instagram, Facebook, YouTube Shorts, Pinterest, Substack, etc
Ensure content is aligned with brand voice, marketplace positioning, and business priorities
Monitor trends and adapt content to keep AptDeco culturally relevant
Build and manage influencer programs that support acquisition and brand awareness
Identify, negotiate, and onboard creators; coordinate briefs and deliverables
Track performance, optimize partnerships, and scale what works
Test new channels (TV, UGC, podcasts, affiliates, partnerships, new social platforms)
Run A/B tests on creative, messaging, or landing pages to improve conversion and engagement
Collaborate with paid media partners or internal teams to align content with performance goals
Own weekly and monthly marketing reporting across social, content performance, influencers, and campaigns
Evaluate channel performance, engagement, and acquisition metrics to identify insights and opportunities
Recommend data-backed improvements to enhance reach, efficiency, and ROI
Qualification
Required
A track record and experience with achieving significant impact is a must
10+ years of experience in digital marketing, content marketing, growth marketing, or integrated marketing
Ability to thrive in a fast-paced, entrepreneurial environment with a bias for action
Experience managing social channels and/or working with influencers
Strong understanding of short-form video and creator ecosystems
Ability to analyze and report on marketing performance metrics
Excellent written and verbal communication skills
Experience with tools like Meta/TikTok platforms, CRM/email tools, and project management systems
Strong creative instincts paired with an obsession for measuring results and understanding what resonates with customers
Experience working with Influencers
Preferred
Marketplace or e-commerce experience is a plus
Startup experience is a huge plus
Benefits
Play a pivotal role in shaping a brand that is redefining furniture resale and sustainable living.
Opportunity to create work that drives cultural relevance and tangible business impact.
Join a passionate, mission-driven team dedicated to making furniture buying and selling easier, safer, and greener.
Company
AptDeco
AptDeco is a peer to peer marketplace for buying and selling furniture.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$8.66M2023-03-20Equity Crowdfunding· $6.15M
2019-01-03Seed
2016-08-18Seed· $2.52M
Leadership Team
Reham Fagiri
Co-Founder & CEO
Kalam Dennis
Co Founder
Recent News
initialized.com
2026-01-21
Business Insider
2025-06-13
Company data provided by crunchbase