Utah SHRM · 3 weeks ago
Specialist, Channel Marketing Strategist
Alexandria, VA
Full-time
Hybrid
Mid Level
$70K/yr - $85K/yr
3+ years expSHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. In this role, you will support a specific audience segment through tactical marketing execution, data analysis, and strategy implementation to drive member acquisition and engagement.
Non-profit Organization Management
Responsibilities
Deploy the tactical marketing execution of integrated marketing plan – digital and traditional – across the marketing mix in an omni-channel approach
Project management including timelines, deliverable tracking, and performance across channels mapped back to each campaign
Analyze and translate data into clear insights and actionable recommendations – must understand how to use GA (Google Analytics). Match customer insights
Execute SHRM’s member acquisition, retention and engagement strategy for this segment while also looking for cross-sell or upsell opportunities to meet product
Drive loyalty and preference with audience creating high CLV. Partner with creative, editorial, communications, research, government affairs, knowledge center
Write and create marketing collateral, such as emails, banner ads, direct mailers, call scripts, etc., that drives the audience to action – click, buy, etc. Build email lists
Drive programs with elements of SEO/SEM, social media, paid media, display advertising, digital marketing, partnerships, email marketing, and owned channels
Qualification
Required
At least 3 years of progressively complex experience in marketing
Experience with email copywriting, using messaging to convert
Experience with Google Analytics
Bachelor's Degree Or Equivalent Relevant Experience Is Required
Strong problem-solving skills
Customer lifecycle marketing including demand generation, product sales, and using content to convert
Marketing automation skills
Preferred
Certification(s) in Marketo, Salesforce, and/or Google Analytics
Company
Utah SHRM
The Utah Human Resources State Council (Utah SHRM) exists to serve the community, the needs of HR professionals, the leaders and volunteers of local SHRM chapters, and to advance the interests of the HR profession.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase