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PublicInput · 1 day ago

Demand Generation Manager

Raleigh, NC

Full-time

Onsite

Mid Level

3+ years exp

PublicInput is a company that develops Software-as-a-Service solutions for government agencies to enhance public communication. They are seeking a Demand Generation Manager to lead the acquisition and nurturing strategy, focusing on developing and optimizing multi-channel marketing campaigns to drive revenue growth.

GovernmentGovTechSaaSSoftware

Responsibilities

Develop a comprehensive, data-driven demand generation strategy aligned with sales goals and overall business objectives

Track key performance indicators (KPIs) including Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Cost Per Lead (CPL), and Marketing Sourced Revenue

Continuously monitor, analyze, and report on campaign performance, utilizing A/B testing and experimentation to drive continuous improvement in conversion rates

Plan, execute, and manage integrated campaigns across multiple channels, including: Paid Digital Marketing (PPC, paid social), Content Syndication and Promotion (e.g., e-books, case studies, white papers), Webinars, Virtual Events, and Conferences, Email Marketing for both lead acquisition and targeted nurturing

Design, build, and optimize lead nurturing programs using HubSpot to move prospects efficiently through the sales funnel

Collaborate with the Director of Marketing and Marketing Operations Lead to define and refine the Lead Scoring model to ensure consistent lead qualification and smooth handoff to Sales

Work with the Marketing Operations Lead to segment and define audiences

Qualification

Demand GenerationMarketing AutomationLead NurturingDigital MarketingAnalytical SkillsHubSpotSEOSEMB2B SaaS ExperienceCanvaPublic Sector Marketing

Required

Bachelor's degree in Marketing, Business, or a related field

3+ years of experience in a dedicated Demand Generation, Growth Marketing, or Campaign Management role, preferably in a B2G or B2B SaaS environment

Proven track record of designing, launching, and managing successful, measurable digital marketing campaigns that drive pipeline growth

Proficiency with Marketing Automation Platforms; experience with HubSpot is preferred

Deep understanding of the sales funnel, lead scoring, and lead nurturing best practices

Strong analytical skills with the ability to interpret data, measure ROI, and make data-driven decisions

Proven track record of managing and scaling integrated SEO and SEM programs that drive measurable pipeline growth

Hands-on experience with Canva or other design software for the end-to-end creation of digital marketing assets, including social graphics, presentation decks, and ads

Preferred

Experience marketing to the Public Sector or municipal/government organizations

Benefits

Unlimited Paid Time Off: You know yourself best so we trust you to take the time you need to maintain a rewarding work/life balance.

Group Health, Dental, and Vision Plan: PublicInput offers a company-subsidized healthcare plan for employees, with options to add Dental, Vision, Life, and other benefit coverages for the employee and their family.

Pre-tax 401k: The company provides access to make pre-tax contributions to a 401k program.