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af&co. · 1 week ago

Account Manager, Social Media

San Francisco Bay Area

Full-time

Onsite

Entry, Mid Level

$70K/yr - $75K/yr

2+ years exp

af&co. is a full-service integrated communications agency based in San Francisco, specializing in the hospitality industry. They are seeking an Account Manager for Social Media Marketing to manage client social media accounts, create content, and ensure client satisfaction while demonstrating creativity and strategic thinking.

AdvertisingHospitalityInnovation ManagementLifestyleMarketingRestaurants

Responsibilities

Manage proactive and reactive communication with each client in a timely manner, ensuring their needs and deadlines are met and tasks are assigned to internal team members

Collaborate with account teams on the promotion of client events and activations

Directly manage 6-8 client social media profiles, including, but not limited to, Instagram, Facebook and TikTok

Create content for social media, including capturing images and video clips to create Reels and TikToks, as well as graphic designs for social media use

Create and manage social media ad campaigns through Meta Business Manager

Develop monthly content calendars

Post social media content using Sprout Social and native platforms where needed

Oversee and manage professional photo and video shoots by identifying and coordinating with local photographers/videographers, creating shot lists, timelines, and reviewing/editing final images

Assist in overall digital brand strategy and messaging for all clients

Determine, track and report on social media KPIs in accordance with client goals

Measure campaign effectiveness and utilize data to make informed strategic or tactical recommendations

Develop social media playbooks in accordance with brand guidelines shared by clients, outlining content pillars, visual identity, and social media and content strategies

Qualification

Social media managementSprout SocialMeta Business ManagerGraphic design softwarePhotography skillsVideo content creationInfluencer relationsGoogle WorkspaceAsanaSlackCommunication skillsDetail-orientedCreative thinkingTeam playerTime management

Required

Two to three years of experience in social media management and digital content

Strong communication and leadership skills

Self-starter with creativity and strategic thinking

Passion for food, restaurants, travel, and the hospitality industry

Desire to continue knowledge building in social media and brand strategy

Located in the San Francisco Bay Area

Access to a vehicle

Direct experience managing social media accounts on behalf of clients

Proactive community management experience

Experience in Sprout Social and/or HeyOrca (or similar social media management tool)

Familiarity with using Meta Business Manager and devising successful social advertising campaigns

Experience in onboarding/offboarding clients and assigning asset permissions in Meta Business Manager

Experience in graphic design software, including Canva and/or Adobe Creative Suite

Photography skills or experience (DSLR or mirrorless)

Familiarity with Lightroom for basic photo editing and asset optimization

Ability to capture and create visually compelling Instagram Reels or TikTok video content using Edits, CapCut, Splice, Adobe Premiere Pro or other similar tools

Existing working knowledge of influencer relations/negotiations (paid and organic)

Excellent written and verbal communication skills

Detail-oriented, creative, empathetic, strategic, and results-oriented

Excellent writing skills applicable to various formats

Natural networking and team player skills

Strong storytelling abilities

Ability to mentor account coordinator(s) and/or intern(s)

Ability to foster a fun, friendly, professional and efficient work environment

Strategic rigor and high quality of work

Friendliness, courtesy, and attentiveness to client needs

Highly productive and efficient in time management

Prompt response to internal and external communication