Roc Nation · 1 day ago
Specialist, Influencer Strategy
New York, NY
Full-time
Onsite
Entry, Mid Level
$52K/yr - $65K/yr
2+ years expRoc Nation is seeking an experienced Specialist, Influencer Strategy to join their dynamic digital marketing team. The role involves supporting influencer partnerships, strategies, and campaigns to enhance the reach of artists and music projects, driving engagement across various platforms.
Digital EntertainmentMedia and EntertainmentMusicSocialVideo
No H1B
Responsibilities
Influencer Campaign Strategy: Assist in the design and execution of influencer strategies to promote Roc Nation's artists and music projects. Focus on driving organic engagement across platforms like TikTok, Instagram, and YouTube through both paid and organic influencer partnerships
Partnership Development: Build and maintain strong relationships with creators, music influencers, and talent agencies. Identify creators with a strong cultural fit for our artists, overseeing collaborations that align with album releases, singles, and music video launches
Campaign Execution: Oversee the day-to-day management of influencer campaigns, from briefing influencers on deliverables to managing timelines and ensuring successful execution. Handle contracts, legal approvals, and communication to ensure all deliverables meet campaign objectives
Tracking & Reporting: Track influencer campaigns, monitor key performance metrics, and generate reports on campaign effectiveness. Provide actionable insights and optimization strategies to improve future campaigns
Trends Forecasting: Stay on top of evolving social media trends and their relevance to Gen Z audiences. Use these insights to keep Roc Nation’s music campaigns innovative & cutting-edge
Qualification
Required
Bachelors Degree in a related field required
2+ years of experience in influencer marketing, digital marketing, or a related field, with a significant portion of that experience within the entertainment, music or sports industries
Proven ability to assist in end-to-end influencer campaigns, from ideation to execution and analysis
Strong relationships with influencers, creators, and talent agencies in the music industry
A passion for music, sports, and entertainment, with the ability to think creatively and strategically about influencer partnerships amplify our brand and our clients
Strong analytical skills with the ability to translate data into actionable insights and optimize campaigns accordingly
Excellent communication and project management skills; ability to execute under pressure, highly organized, and proactive
Drive to take initiative, work independently and be accountable while also working as a team player by being collaborative, positive, and flexible
Benefits
Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
Free concert tickets, generous paid time off including paid holidays, sick time and floating days
Career and skill development programs with School of Live
401(k) program with company match
Company
Roc Nation
Roc Nation is where the careers, brands, and monumental success of globally celebrated artists, athletes, and media personalities are born.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Desiree Perez
Chief Executive Officer and Founder
JAY-Z Shawn Carter
Founder and Chairman
Recent News
2025-12-17
Los Angeles Influence
2025-11-27
Company data provided by crunchbase