ServiceNow · 1 week ago
Program Manager – CRM Events, Executive Engagement & Industry Adoption
West Palm Beach, FL
Full-time
Hybrid
Senior Level
6+ years expServiceNow is a global market leader in innovative AI-enhanced technology, seeking a Program Manager to support their CRM business. This role involves owning and operationalizing high-impact programs to deepen executive-level customer relationships and promote CRM business priorities, while collaborating with various teams to enhance messaging and engagement.
Agentic AIBusiness Process Automation (BPA)Cloud ManagementEnterprise SoftwareRobotic Process Automation (RPA)SaaS
Responsibilities
Own the end-to-end planning, execution, and optimization of CRM executive engagement programs, including Executive Briefing Centers, customer executive luncheons, and high-profile customer and industry events
Develop program objectives, success metrics, timelines, and budgets aligned to CRM business priorities
Coordinate cross-functional teams (Sales, Marketing, Product, Communications, Events, and Operations) to ensure seamless delivery of executive-level experiences
Manage third-party vendors, venues, agencies, and partners to deliver high-quality, on-brand events
Partner with CRM and Sales leadership to design tailored executive experiences that support strategic customer outcomes and pipeline goals
Prepare briefing materials, agendas, and executive-ready content to support customer and leadership discussions
Serve as a trusted point of contact for senior internal stakeholders and executive-level customers
Collaborate with Marketing and Communications teams to promote CRM business updates, events, and thought leadership across social channels and internal feeds
Manage program calendars and messaging cadence to ensure consistent, high-impact visibility of CRM initiatives
Track engagement and performance metrics to continuously improve reach and effectiveness
Drive operational cadence across programs, including planning, status reporting, risk management, and post-event analysis
Measure program performance using defined KPIs and provide regular updates to senior management
Identify opportunities to scale, standardize, and improve CRM engagement programs globally
Maintain comprehensive program documentation and best practices
Qualification
Required
Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry. 10+ years of experience in the with proven success in guiding strategy, operations and day-to-day functions
6+ years of experience in program management, event strategy, executive engagement, marketing operations, or a related role within enterprise software, technology, or B2B organizations
Proven experience leading complex, high-visibility programs with senior executive stakeholders
Strong background in executive-level event planning and customer engagement initiatives
Experience working cross-functionally with Sales, Marketing, Product, and Communications teams
Excellent written and verbal communication skills, including experience developing executive-ready content and messaging
Highly organized with exceptional attention to detail and the ability to manage multiple priorities simultaneously
Strong influencing and stakeholder management skills across functions and geographies
Data-driven mindset with experience measuring program impact and ROI
Comfortable operating in ambiguous, fast-paced, high-growth environments
Preferred
Experience with CRM platforms, enterprise software, or go-to-market organizations is strongly preferred
Executive presence with the ability to interact confidently with senior leaders and customers
Creative thinker who can translate business priorities into compelling customer experiences and stories
Self-starter with a strong sense of ownership and accountability
Team player who can also operate independently with minimal supervision
Company
ServiceNow
ServiceNow is an AI platform that delivers IT operations, field service management and app engine solutions.
10001+ employees
H1B Sponsorship
ServiceNow has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (910)
2024 (876)
2023 (807)
2022 (840)
2021 (447)
2020 (439)
Funding
Current Stage
Public CompanyTotal Funding
$83.7MKey Investors
Sequoia CapitalJMI Equity
2022-12-09Post Ipo Equity
2012-07-29IPO
2012-03-20Private Equity· $10.98M
Leadership Team
Bill McDermott
Chairman and CEO
Pat Casey
Chief Technology Officer & EVP of DevOps
Recent News
2026-01-07
Company data provided by crunchbase