State of Illinois · 1 week ago
Senior Digital Strategy Manager
Springfield, IL
Full-time
Onsite
Senior Level
$92K/yr - $144K/yr
7+ years expThe State of Illinois is committed to diversity and inclusion in its workforce. The Senior Digital Strategy Manager will lead the development and execution of digital strategies to enhance TRS's communication across digital platforms, focusing on employee communication, member education, and public awareness.
AssociationGovernmentOffice AdministrationReal Estate
No H1B
U.S. Citizen Only
Responsibilities
Leads the creation, implementation, and evaluation of digital communication strategies to support TRS’s mission and initiatives
Oversees day-to-day management and collaborates on content with CCEO and Managing Editor of TRS’s digital communication platforms, including the public website, intranet, email systems, and social media accounts
Provides leadership over the production of high-quality digital content across formats—web copy, email campaigns, infographics, videos, and social media posts in conjunction with the communications team
Apply SEO and accessibility best practices to ensure content is discoverable, usable, and inclusive for all audiences
Partners with internal stakeholders to translate organizational goals into digital communication plans that support awareness, engagement, and action
Manages digital communication calendars and coordinates messaging across channels to ensure consistency, timeliness, and brand alignment
Uses analytics platforms (e.g., Google Analytics, email metrics, social insights) to track performance, generate reports, and inform data-driven improvements
Advises leadership on emerging digital trends, tools, and technologies to enhance communication and engagement
Maintains and improves content management systems (e.g., SharePoint, WordPress), ensuring up-to-date content, intuitive navigation, and strong user experience
Participates in Request for Information (RFI) and Request for Proposal (RFP) processes, including evaluating vendor submissions and providing recommendations to support informed vendor selection decisions
Collaborates with IT, vendors and contractors to troubleshoot digital issues and support enhancements as needed
Provides leadership over the development of digital multimedia assets (e.g., basic graphic design, short videos) for online use; design or editing experience is a plus
Ensures all digital communications meet accessibility standards (ADA compliance) and align with TRS brand and style guidelines
Supports crisis communication efforts and urgent messaging needs through appropriate digital channels
Utilizes project management tools to track progress, prioritize tasks, and coordinate with internal teams and partners
Participates in professional development and stays current on digital communication innovations and industry best practices
Performs other related duties as assigned
Qualification
Required
Bachelor's degree in Digital Media, Communications, Marketing, Journalism, or a related field required
Minimum of seven years of experience in digital communications or digital content strategy, preferably with some experience in a public sector, nonprofit, or complex organization
Proficiency with digital tools such as content management systems (e.g., WordPress, SharePoint), email marketing platforms (e.g., Mailchimp, Constant Contact, Poppulo), and social media scheduling tools
Expertise in managing websites, email platforms, and social media tools
Strong writing, editing, and storytelling skills with a digital-first mindset
Working knowledge of SEO, accessibility (WCAG), and user experience best practices
Familiarity with analytics tools (e.g., Google Analytics, native platform insights) and ability to interpret and present performance data
Demonstrated ability to manage multiple projects simultaneously and deliver under tight deadlines
Ability to collaborate with cross-functional teams and communicate technical information to non-technical audiences
High attention to detail, problem-solving skills, and a commitment to producing polished, audience-centered content
Discretion and professionalism when handling confidential or sensitive information
Flexibility and initiative in a fast-paced and evolving communications environment
Preferred
Experience with basic graphic design tools (e.g., Canva, Adobe Creative Suite) and video production software is preferred
Benefits
Medical, dental and vision coverage
TRS retirement pension plan
Additional State of Illinois deferred compensation plans
Company
State of Illinois
State of Illinois is the state governance platform of Illinois.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
J.B. Pritzker
Governor
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