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Pulse Labs · 3 days ago

Associate – B2B Marketing & Partnerships - REMOTE

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

Pulse Labs is a leading UX research firm backed by industry leaders such as Google and Amazon. They are seeking a strategic B2B marketing professional to engage businesses for their research and data programs, requiring both strategic thinking and operational excellence.

AnalyticsApplication Performance ManagementArtificial Intelligence (AI)AutomotiveProduct ResearchSmart BuildingSmart HomeSoftwareUsability TestingUX Design

Hiring Manager

Erica González 🌺

Responsibilities

Design and execute B2B marketing and outreach strategies to recruit companies into Pulse Labs’ research and study programs

Identify and engage CXOs, founders, senior leaders, and decision-makers across small, mid-sized, and large enterprises

Conduct discovery conversations or interviews with businesses to assess fit and align expectations before onboarding them into programs

Build and maintain strong, long-term relationships with participating businesses through thoughtful communication and white-glove engagement

Own end-to-end outreach workflows including email campaigns, direct outreach, follow-ups, and nurture sequences

Partner closely with internal teams to align messaging, positioning, and value propositions for different business audiences

Ideate and test different channels and venues for reaching decision-makers (e.g., LinkedIn, founder communities, professional networks, partnerships, events, referrals)

Manage the onboarding process for businesses, ensuring clarity on participation requirements, timelines, and expectations

Oversee communications and coordination across multiple concurrent B2B programs

Maintain detailed tracking across extensive spreadsheets, CRMs, and internal systems to manage outreach status, onboarding progress, and participation metrics

Recommend and implement marketing and communication automations to scale B2B outreach and follow-ups efficiently

Work within marketing automation platforms (e.g., HubSpot) to manage pipelines, workflows, and reporting

Ensure consistency and quality across communications while managing volume at scale

Manage multi-country, multi-language B2B projects simultaneously

Coordinate with and manage team members or contractors across regions who support outreach, operations, and communications in different languages

Act as a bridge between marketing, research operations, and leadership to ensure alignment on goals and execution

Track performance metrics related to outreach, conversion, onboarding, and program participation

Use insights and data to continuously refine strategies, messaging, and targeting

Embrace a test-and-learn mindset to improve outcomes across programs

Qualification

B2B marketingMarketing automationStakeholder engagementStrategic thinkingProject managementData analysisWritten communicationVerbal communicationTeam managementGlobal project management