Roku · 6 days ago
Ad Product Marketing Manager, Media & Entertainment
New York, NY
Full-time
Hybrid
Senior Level
$128K/yr - $152K/yr
5+ years expRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to power every television in the world. The Ad Product Marketing Manager will support and scale marketing products and programs with Media & Entertainment partners, translating product capabilities into value propositions and driving internal readiness across commercial teams.
AdvertisingAdvertising PlatformsDigital EntertainmentDigital MediaHardwareInformation ServicesMedia and EntertainmentSoftwareTVVideo Streaming
Responsibilities
Lead product marketing strategy for Roku’s M&E advertising solutions, translating product capabilities into clear value for advertisers and partners
Define and own macro-level messaging, positioning, and narratives across Roku’s M&E ecosystem to drive understanding and differentiation
Collaborate on go-to-market planning and execution for new products and capabilities, including launches, education, and on-going support
Package Roku’s M&E ad products, insights, and innovations into compelling stories, sales enablement, and co-marketing assets
Develop and maintain deep understanding of advertiser needs, use cases, and buying signals to inform positioning, messaging, and GTM strategy
Use market insights, performance data, and partner feedback to inform product strategy, optimize GTM execution, and improve scale
Qualification
Required
5+ years of experience in product or partner marketing for Media and Entertainment publishers/advertisers
Experience in a start-up environment, or you can demonstrate an entrepreneurial approach in your roles and an understanding of working in a low-resource environment
Ability to clearly communicate vision, roadmap, and results to senior leads inside Roku and at partner organizations
Ability to take on and complete multiple projects simultaneously across short- and long-term time horizons
Outstanding organizational, analytical, written, and presentation skills
Entrepreneurial self-starter who deals well with ambiguity
Proven track record of influencing without authority
Passion for measuring results and making tasks simpler for internal stakeholders
Located in New York, NY
BA/BS degree required
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Healthcare (medical, dental, and vision)
Life
Accident
Disability
Commuter
Retirement options (401(k)/pension)
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$220.61MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
2026-01-25
2026-01-19
Company data provided by crunchbase