Roku · 1 week ago
Ad Product Marketing Manager, Programmatic & Commerce
New York, NY
Full-time
Hybrid
Mid, Senior Level
$109K/yr - $117K/yr
5+ years expRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and they are seeking a high-performing Ad Product Marketing Manager to lead the strategy and scaling of ad products. This role will focus on defining partner-driven solutions and driving revenue growth through effective collaboration with Product, Sales, and Business Development teams.
AdvertisingAdvertising PlatformsConsumer ElectronicsDigital EntertainmentDigital MediaHardwareMedia and EntertainmentSoftwareVideo Streaming
Responsibilities
Translate technical product capabilities into clear value propositions, positioning, and messaging for internal and external audiences
Partner closely with Product, Sales, Business Development, and Operations to manage roadmaps, streamline workflows, and ensure features launch effectively
Create scalable frameworks for product rollout, including launch plans, playbooks, sales materials, FAQs, and enablement content
Lead internal training and education efforts to ensure commercial teams understand how to sell and activate new partner-enabled solutions
Monitor competitive landscapes across DSPs, RMNs, and CTV to inform positioning and differentiation for Roku
Drive consistency and clarity across internal messaging, ensuring alignment on product definitions, requirements, and commercialization milestones
Qualification
Required
5+ years of experience in ad-tech or product marketing/management with a preferred focus in the programmatic landscape
Experience in a start-up environment, or you can demonstrate an entrepreneurial approach in your roles and an understanding of working in a low-resource environment
Ability to clearly communicate vision, roadmap, and results to senior leads inside Roku and at partner organizations
Ability to take on and complete multiple projects simultaneously across short- and long-term time horizons
Outstanding organizational, analytical, written, and presentation skills
Entrepreneurial self-starter who deals well with ambiguity
Proven track record of influencing without authority
Passion for measuring results and making tasks simpler for internal stakeholders
Located in New York, NY
BA/BS degree required
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Healthcare (medical, dental, and vision)
Life
Accident
Disability
Commuter
Retirement options (401(k)/pension)
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$212.01MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
2026-01-08
Company data provided by crunchbase