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Orenco Systems, Inc. · 2 weeks ago

Graphic Artist (Digital Marketing Specialist III)

Sutherlin, OR

Full-time

Onsite

Senior Level

$25/hr - $39/hr

6+ years exp

Orenco Systems is dedicated to protecting the world's water through innovative wastewater technologies. The Digital Marketing Specialist III will collaborate with various teams to develop marketing materials and manage projects, playing a key role in digital marketing campaigns and brand management.

Environmental ConsultingManufacturingWaterWater Purification

Culture & Values

Responsibilities

Continuously maintains Orenco management's safety, cultural, and professional standards

Promotes, encourages, and reinforces a positive safety culture, safe practices, and a safe work environment to all employees

Participates with the designated team, marketing managers, and/or internal customers to discuss, plan, and prioritize individual projects

Participates in projects from concept to completion

Uses best practice guides to identify project steps, including routing for review and dissemination to mailroom and end user

Identifies material needs, collects data, collects and/or creates graphics, and harmonizes content with related documents

Has a working knowledge of Orenco's brand and ensures it is marketed appropriately

Collaborates with marketing teammates in building brand awareness, driving brand loyalty, and creating brand value

Helps oversee social media accounts and ensures brand consistency

Creates templates to help maintain our brand consistency

Maintains a strong understanding of best email practices, trends, and execution tactics

Develops and executes email campaigns, using template designs, calls to action, and approved content

Helps maintain, compile, and purge email lists

For all tasks related to creating materials, proofs own work thoroughly and takes in edits from others, making accurate corrections to reduce the number of necessary revisions

Collaborates with assigned team to determine messaging, goals, and objectives of promotional materials

Creates high-quality marketing and promotional sales materials using various colors, graphics, and effects to convey concepts

Works alongside designated teams to create images, drawings, illustrations, and infographics or promotional use

Updates old documents to current specs and brand guidelines

Develops collateral such as signage, backdrops, banners, handouts, and other trade show items needed

Consistently meets all deadlines and improves efficiency while maintaining the highest standards of quality

For all tasks related to creating materials, proofs own work thoroughly and takes in edits from others, making accurate corrections to reduce the number of necessary revisions

Frequently analyzes our websites to ensure they follow best practices

Scopes and presents new ideas to improve visual aspects of a site, navigation, user experience, and usability for our internal and external customers

Works alongside designated teams to create mockups of revamped or new site pages

Creates landing pages with lead generation forms for new and ongoing advertising campaigns

Participates in implementing ongoing SEO including researching keywords

Helps develop strategies to identify and implement crosslinks, backlinks, dead links, and alt tags

Researches and presents new strategies to increase SEO

Collaborates with the team to identify and develop the most appropriate marketing and advertising strategies

Helps maintain a yearly calendar of the identified strategies

Works alongside designated teams to create and maintain advertising campaigns

Uses online channels to monitor and discover trending topics, potential new channels, and new ways to promote products

Stays up to date on strategies that generate sales leads, increase traffic, and build brand awareness

Management of photography sessions including procuring products and setting up a time and place for a photoshoot

Photographs, enhances, and manipulates photos using up to date software

Helps maintain and manage photography equipment

Stays up to date with new design techniques and software

Contributes to and works with relevant team and stakeholders in the design and creation of videos

Works alongside designated teams to operate video cameras, lighting, and audio on location or in the studio, in the production of high quality videos

Uses up to date software to edit video segments for use on a variety of platforms

Stays up to date with new design techniques and software

Creates assets for use in promotional campaigns

Using technical software helps design models, backgrounds, objects, and animation environments

Develops the timing and pace of the movements of objects and scenes during the sequence of images

Helps to build accurate, detailed, frame by frame visuals

Stays up to date with new design techniques and software

Performs other duties as assigned

Qualification

Adobe Creative SuiteDigital MarketingSEO ManagementProject ManagementEmail MarketingContent MarketingSocial Media ManagementHTML/CSSGraphic DesignPhotographyVideographyAnimationInterpersonal SkillsPresentation Skills

Required

BA (Bachelor of Arts) degree or satisfactory equivalent of education and experience

Six or more years of related work experience in digital marketing or related marketing experience

Three or more areas of expertise

Specific knowledge in key areas of digital marketing, SEO, social media, content marketing, email marketing, PPC (Pay Per Click), and SEM (Search Engine Marketing)

Specific knowledge of key measurement tools used in digital marketing and the ability to interpret results

High level of skill using Adobe Creative Suite, Word, Excel, PowerPoint, and Google Analytics

A functional understanding of HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets) with web design experience

An 'eye' for good, clean layout and design (Layout samples and skills testing required)

Advanced ability to grasp 'how things work' and impart that information to others, having creative and good presentation skills

Willing to mentor junior staff

Advanced ability to follow instructions and work independently and as part of a team

Advanced ability to organize/manage work to follow-through on commitments and meet deadlines

Advanced ability to work quickly while attending to details

Advanced ability to read and listen well, ability to write and speak clearly, ability to spell and proof own work

Excellent interpersonal skills and high 'emotional IQ' (intelligence quotient) including maturity, judgment, and problem solving

Advanced ability to be flexible and adjust to priority changes with little notice and to remain calm during confrontational or high-pressure situations

Advanced ability to cross-train, work as a team, and keep co-workers informed of project progress

Advanced ability to work quietly and on task, meet deadlines and other commitments, follow established SOP's (standard operating procedure) and maintain a professional, positive attitude

Advanced ability to use sound judgement and follow-through in problem-solving and decision-making processes

Must have a satisfactory driving record, maintain valid driver's license, and have current insurance on personal vehicle if used for business. Must meet company insurability requirements