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Chartwells Higher Education Dining Services · 2 months ago

Marketing and Communications Manager - Cal Poly Tech - San Luis Obispo, CA

San Luis Obispo, CA

Full-time

Onsite

Mid, Senior Level

$75K/yr - $85K/yr

3+ years exp

Chartwells Higher Education Dining Services is re-inventing the on-campus dining experience. They are seeking a dynamic and results-driven Marketing & Communication Manager to lead the development and execution of marketing, communications, and public relations strategies to promote the Campus Dining brand and drive engagement across various channels.

Food & Beverages

Responsibilities

Along with the Marketing Director, lead, mentor, and manage a team of full-time staff and college interns, fostering a collaborative and high-performing environment

Develop and execute comprehensive marketing and communication strategies aligned with organizational goals and campus initiatives

Generate innovative marketing ideas and campaigns to increase sales, dining plan participation, and overall student satisfaction

Direct all social media activities, including developing engaging content calendars, creating platform-specific content (visuals, captions, stories), and following current digital trends

Oversee email marketing campaigns, including list segmentation, creative design, and performance analysis

Manage and update the organization's website to ensure all information (menus, hours, events) is accurate, current, and optimized for user experience

Ensure all digital content, print materials, and signage adhere to Cal Poly Campus Dining's brand standards

Manage all internal and external communications, including crisis communications and operational updates

Lead copywriting and editing efforts for all marketing materials, ensuring clear, persuasive, and error-free messaging

Prepare professional presentations to internal stakeholders and external partners

Develop and implement revenue-generating marketing strategies that drive sales growth across Campus Dining’s diverse portfolio of more than 20+ restaurants, markets, and cafés

Identify and execute incremental revenue opportunities through targeted promotions, dynamic pricing strategies, seasonal campaigns, menu spotlights, and limited-time offers tailored to student, faculty, and visitor behaviors

Analyze sales data, traffic patterns, and customer insights to optimize product mix, boost underperforming units, and maximize high-margin categories

Partner with culinary, operations, and retail managers to launch new concepts, branded collaborations, retail innovations, and experiential activations that increase frequency and average check size

Qualification

Marketing strategy developmentCopywritingTeam leadershipEmail marketing proficiencyContent management systemsSocial media managementGraphic design softwareHospitality industry experienceHigher education experienceProject management

Required

Bachelor's degree in Marketing, Communications, Public Relations, or a related field

3-5 years of professional experience in marketing or communications, preferably within a high-volume, dynamic environment

Proven leadership experience in leading teams, including direct management of full-time staff and/or interns

Exceptional skills in copywriting and editing for diverse media (print, digital, social)

Demonstrated ability to manage multiple projects, work under tight deadlines, and adapt to evolving priorities

Preferred

Experience in the food service, hospitality, or higher education industry

Proficiency with email marketing platforms and content management systems (CMS)

Some experience with graphic design software (e.g., Adobe Creative Suite, Canva)

Strong understanding of current social media best practices, trends, and analytics

Benefits

Medical

Dental

Vision

Life Insurance/ AD

Disability Insurance

Retirement Plan

Paid Time Off

Holiday Time Off (varies by site/state)

Associate Shopping Program

Health and Wellness Programs

Discount Marketplace

Identity Theft Protection

Pet Insurance

Commuter Benefits

Employee Assistance Program

Flexible Spending Accounts (FSAs)

Paid Parental Leave

Personal Leave

Company

Chartwells Higher Education Dining Services

Glassdoor3.4

As the recognized leader in the higher education contract foodservice market, and an operating sector of Compass Group North America, Chartwells Higher Education Dining Services partners with over 320 colleges and universities of all sizes across the United States.

Founded in 1997

Rye, New York, USA

10001+ employees