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RG Barry Brands · 2 weeks ago

Social Media and Commerce Manager

Boston, MA

Full-time

Hybrid

Entry, Mid Level

2+ years exp

RG Barry Brands is a leading company in comfort footwear, known for its brand Dearfoams. They are seeking a Social Media and Commerce Manager to drive customer acquisition and revenue through innovative content strategies on platforms like TikTok and Instagram.

Consumer GoodsFashionLeisureLifestyleManufacturingWeb Design

Comp. & Benefits

Hiring Manager

Bobbie Todd

Responsibilities

Own and execute a TikTok and Instagram content strategy focused on acquiring new customers through high-converting, entertaining, and trend-driven videos

Develop daily content that combines storytelling with clear product benefits and strong calls-to-action (CTAs) designed to drive clicks, follows, and purchases

Use TikTok Shop tools (affiliate partnerships, product pins, in-video shopping) to turn viewers into buyers

Identify acquisition opportunities through hashtags, sound trends, and TikTok SEO to get in front of new audiences

Work closely with the marketing team to test organic content in paid formats (Spark Ads) to scale high-performing creative, while also leveraging this channel to elevate our brand and encourage new and younger consumers to discover the brand

Collaborate with paid media and influencer teams to align on customer funnel strategy and creative testing

Use platform analytics, conversion data, and A/B tests to optimize content for CAC (customer acquisition cost), CTR, and ROAS

Continuously iterate on hooks, formats, visuals, and messaging based on real-time performance

Recruit and manage TikTok affiliate creators to expand reach and acquire new customers through trusted voices

Develop campaign briefs, track creator performance, and repackage UGC for ongoing acquisition efforts

Analyze performance data to optimize content and make weekly recommendations for improvement based on findings

Qualification

TikTok ShopSocial media marketingContent creationVideo editingGrowth marketingData analysisGen Z cultureCollaborationCreativity

Required

2–4 years in social media marketing, content creation, DTC eCommerce, or growth marketing

Proven track record of using content to acquire and convert new customers (portfolio or case studies a plus)

Hands-on experience with TikTok Shop, Reels shopping, or affiliate-driven content campaigns

Strong video editing skills (CapCut, Adobe Suite, or equivalent)

Comfortable working in a fast-moving, test-and-learn environment

Benefits

Medical

Dental

Vision

Short Term Disability (100% Company Paid)

Long Term Disability (100% Company Paid)

Basic Life Insurance (100% Company Paid)

Voluntary Life Insurance

Accident

Critical Illness

401(k) with Company Contributions

Legal and Identity Theft Coverage

Generous Team Member Discount

Education Assistance

Scholarships for Team Member’s Children

8 Paid Holidays

One Week of Paid Summer Vacation

One Week of Paid Winter Vacation

Generous PTO

Hybrid Work Schedule

Company

RG Barry Brands

RGB is a consumer-driven, data-informed, multi-channel, digitally-led brand management platform developed to accelerate growth and innovation for lifestyle consumer brands.

Founded in 1947

Pickerington, Ohio, USA

51-200 employees