DBV Technologies · 3 hours ago
Senior Director, HCP Marketing
Warren, NJ
Full-time
Hybrid
Director/Executive
10+ years expDBV Technologies is a global clinical stage biopharmaceutical company focused on advancing epicutaneous immunotherapy for food allergies. The Senior Director, HCP Marketing will lead the strategic development and execution of marketing strategies to drive awareness and adoption of the Viaskin peanut patch among healthcare providers.
BiopharmaBiotechnologyHealth CareHealth Diagnostics
Responsibilities
Develop HCP marketing strategies that reflect a deep understanding of customer journeys in the pediatric peanut allergy market
Implement HCP marketing programs across personal and non-personal efforts aimed at Allergists (primary focus) and other relevant HCPs
Direct the translation of complex clinical data into compelling HCP messaging to define the HCP messaging framework
Ensure all HCP tactics are insight-driven, measurable, and communicate the value proposition of VIASKIN Peanut to HCPs
Hire and manage at least one direct report
Lead development of all field resources to support meaningful customer engagements (e.g., detail aids, digital tools, peer-to-peer programs, congress materials)
Partner closely with Sales Training and Field Leadership to develop and ensure a comprehensive, on-going training program will produce a well-educated, unparalleled winning sales team
Regularly collect and incorporate field feedback and performance insights to continuously optimize materials and messaging for the greatest results
Direct omni-channel execution with non-personal promotion to Allergists and other relevant HCPs
Lead development of all non-personal programs across multiple channels to deliver impactful content that drives HCP adoption of VIASKIN Peanut
Develop content customized to each channel that reinforces field promotion for VIASKIN while reaching a much larger audience
Build strong relationships across the launch team including market research, sales operations, market access, and field leadership
Manage vendor partnerships to execute at launch pace
Own HCP marketing budgets, timelines, and prioritization
Qualification
Required
A bachelor's degree is required, with an advanced degree in business, life sciences, or related field preferred
10+ years of experience leading HCP marketing in specialty pharma or biotech, launch experience highly preferred
Strong understanding of the food allergy landscape preferred
Proven record of success in developing customer-centric marketing strategies and optimizing them through omnichannel marketing
Proven record of success in developing compelling field aids for personal promotion
Strong understanding of promotional compliance, MLR processes, and regulatory requirements
Strategic thinker with strong executional discipline and cross-functional influence
Preferred
advanced degree in business, life sciences, or related field
launch experience
Strong understanding of the food allergy landscape
Company
DBV Technologies
DBV Technologies focuses on the development of innovative products for the diagnosis and treatment of food allergies.
51-200 employees
Funding
Current Stage
Public CompanyTotal Funding
$453.37MKey Investors
MPM BioImpactSofinnova Partners
2025-10-06Post Ipo Secondary· $30M
2025-03-27Post Ipo Equity· $180.05M
2022-06-09Post Ipo Equity· $192.21M
Leadership Team
Daniel Tasse
CEO / Directeur General
Virginie Boucinha
Chief Financial Officer
Recent News
2026-01-02
Company data provided by crunchbase