Zone & Co · 2 weeks ago
Content Strategist (or Manager)
United States
Full-time
Remote
Senior Level
5+ years expZone & Co is a leading SaaS company focused on improving finance teams' efficiency through innovative solutions. The Content Strategist will lead the content function, ensuring clarity and authenticity in messaging while leveraging AI tools to enhance creativity and efficiency across various content formats.
BillingConsultingE-CommerceInformation TechnologySoftwareSubscription Service
Responsibilities
Owning the global content strategy and overseeing the content lifecycle to align with business objectives and audience needs
Building, owning and using advanced AI tools and workflows to improve efficiency, expand creative capacity, scale content production and track performance
Using SEO, AEO, and GEO strategies to ensure content is discoverable and reaches its full distribution potential
Managing a network of contractors, ensuring content is on-brand, high-quality and delivered on time
Managing a centralized content model, including templates, guidelines, and workflows to ensure consistency
Contributing content ideation and collaboration with teams to create engaging, high-impact content that supports business goals
Managing the content calendar, delegating deliverables, and ensuring timely, high-quality production
Conducting internal and external research to shape content strategy and create detailed outlines, enabling the production team to deliver high-quality content
Analyzing content performance, refining strategies, and reporting data-driven insights to ensure alignment with KPIs and marketing objectives
Overseeing content development for various formats, including blog posts, videos, guides, case studies, research reports and tools
Supporting the customer, demand generation and product marketing teams by collaborating on content output that drive leads and engage across the sales funnel and customer lifecycle
Providing editorial feedback on content drafts to ensure quality and alignment
Coordinating cross-functional teams in scaling and repurposing content into multiple formats, including videos, infographics, and interactive content
Staying updated on emerging content trends, AI tools, and industry shifts to incorporate new insights into the content strategy
Establishing best practices for content creation, distribution, and measurement to drive efficiency and innovation
Providing guidance on content for events and webinars, ensuring consistency with overall brand messaging
Monitoring competitor content and strategies, providing insights to adjust approaches and maintain a competitive edge
Partnering with the design team to ensure visual elements complement and enhance the content experience
Other duties as prescribed - Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice
Qualification
Required
5+ years of experience in B2B content marketing, communications, or a related role, ideally within the SaaS or fintech sector
Proven experience in content production, editorial management, or similar marketing roles
Expertise in building and leveraging AI tools (e.g., ChatGPT, generative design/video platforms) for content creation, optimization and scaling
Strong understanding of search strategies across SEO, AEO and GEO – with hands-on experience in content discoverability and distribution
Ability to manage contractors and freelancers, with clear expectations, feedback and quality control
Strong strategic thinking and the ability to align content with business objectives and audience needs
Expertise in content lifecycle management, from ideation through execution and optimization
Proficiency in content management systems (CMS), SEO tools (e.g., Google Analytics, SEMrush), and digital marketing platforms
Excellent project management skills with the ability to manage multiple projects, deadlines, and stakeholders
Superior written and verbal communication skills, with the ability to tailor content for diverse audiences and platforms
Strong collaboration and stakeholder management skills with the ability to work across teams and geographies
Benefits
Flexibility and balance
Company
Zone & Co
🏆 2025 Inc.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$85.08MKey Investors
Insight PartnersBusiness Growth Fund
2021-10-14Private Equity· $76M
2015-01-18Private Equity· $9.08M
Leadership Team
Errol Fagone
Chief Innovation Officer & Co-Founder
Joseph Vayalattu
Chief Experience Officer
Recent News
Company data provided by crunchbase