Apply on Employer Site

Red Bull · 1 week ago

On Premise Marketing Manager

Minneapolis, MN

Full-time

Onsite

Mid, Senior Level

$92K/yr - $138K/yr

5+ years exp

Red Bull is seeking an On-Premise Marketing Manager responsible for implementing the national On-Premise Marketing strategy at a regional level. The role focuses on executing marketing initiatives, engaging consumers, and driving consumption growth in the On-Premise channel through strategic planning and collaboration with sales and marketing teams.

Food and BeverageWholesale

Culture & Values

Responsibilities

Adopt and represent the Red Bull On Premise culture. Act as an enthusiastic ambassador for the Red Bull brand, both within the team and the internal and external On Premise network. Ensure that image standards align with Red Bull's premium brand values. Engage with customers and consumers in a way that inspires them to associate with and support the Red Bull brand

Transform national and regional insights into actionable initiatives, activities, programs, and strategies that can be implemented across the On-Premise and marketing spectrum. Offer insights, guidance, support, and coaching to internal and external On-Premise teams and partners, including Musketeers, RAMs, distributors, sales representatives, and brand managers, to ensure the successful implementation of strategic initiatives, tools, and concepts aimed at driving On-Premise success. Oversee the allocation of POS tools, ensure their correct placement, and address custom POS or trade-specific needs

Develop new initiatives and adapt national and regional campaigns for the On-Premise channel across all five key occasions, resulting in impactful strategies aimed at attracting consumers, fostering consumption habits, and enhancing the Red Bull brand. Ensure thorough knowledge and efficient implementation of the optimal product offerings, experiences, and trials. Lead consumer activation programs to drive engagement and increase sales volume in the On-Premise channel. Provide support to the national On-Premise team in conceptualizing, creating, and executing consumer-centric Red Bull events that showcase the synergy between the brand and the product. Work closely with various marketing teams (Brand, Culture, Sports, Red Bull Media Network) to develop and execute plans that effectively address consumer needs, generate impactful results, and are amplified using the full suite of marketing tools

Develop unique 'Only Red Bull can do' initiatives and concepts designed to enhance the brand's presence, loyalty, and affinity among industry stakeholders—including venue (bar) staff, decision-makers, owners, and influencers—with the aim of driving increased sales. Create strategic, performance-driven concepts that actively engage industry stakeholders, ultimately leading to greater brand visibility and increased overall sales across accounts and events. Equip the field sales team with effective processes, clear guidance, and practical tools to support and execute these initiatives successfully

Oversee the management and allocation of the POS portfolio. Create activation plans and toolkits for selected key customers to enhance distribution and volume, ensuring the brand maintains a leading appearance and outperforms competitors in the On-Premise Channel

Support the regional event & festival strategy – identify must win festivals and events, and partner with the national On Premise team on approach for each. Lead the 360 market execution around key Festivals & Third Party Events with support from the regional marketing, media, and sales teams. Partner with the regional 'On Premise Event Manager' to ensure the effective execution of marketing activities and POS activations across Festivals & Third Party Events, maintaining the national strategy and quality control. Identify opportunities for improvement and implement strategies to increase the impact and ROI of events

Qualification

On-Premise marketingEvent productionConsumer marketingAnalytical skillsLeadership experienceEntrepreneurial mindsetCommunication skillsOrganizational skillsAdaptability