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Gallo Glass Company · 1 day ago

Brand Marketing Manager - Wine Innovation

Modesto, CA

Full-time

Hybrid

Mid, Senior Level

$122K/yr - $183K/yr

5+ years exp

Gallo Glass Company is a family-owned company with a rich history in the alcohol beverage industry. They are looking for a Brand Marketing Manager to lead initiatives that drive business growth and innovation, focusing on new brand introductions and optimizations while managing budgets and aligning with brand objectives.

ManufacturingService IndustryWine And Spirits

Comp. & Benefits

No H1B

Responsibilities

Lead multiple initiatives that drive business growth and innovation

Manage new brand introductions and optimizations, ensuring alignment with brand objectives and company growth targets

Craft marketing plans consistent with profit objectives, while overseeing the day-to-day management of the A&P budget and supporting the Director in P&L management

Contribute to BSP creation and guide partners in applying these elements to develop names, packaging, and liquid propositions

Ensure all communications align with the Brand Universe, optimizing brand architecture and consumer experiences

Drive improvement in business performance and lead Agile Roadmap initiatives

Collaborate with internal and external teams to develop commerce marketing tools that align with brand strategy

Effectively manage trade-offs to enhance brand health and profitability

Shape the Go-To-Market strategy, partnering with sales and distributors to ensure seamless execution

Conduct market visits to evaluate activation tools, gather feedback, and identify emerging trends and opportunities across channels

Translate data into actionable insights, developing innovative marketing methods and recommending test and learn parameters

Manage marketing programs to reach target consumers, enhancing brand equity through strategic placement

Contribute to Brand Story, Creative Platform, and Comms Strategy

Qualification

Brand marketing experienceP&L managementAgile environment experienceRetail channel knowledgeExternal agency managementAnalytical skillsCompeting priorities managementConsumer psychology understandingCreative executionMarket evaluationTrend identificationCommunication skillsCross-functional leadership

Required

Master's degree plus 3 years of brand marketing or new brand development experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of brand marketing or new brand development reflecting increasing levels of responsibility

Required to travel up to 50% of the time in-market and at team collaboration weeks in order to perform job duties

Knowledge of the retail and on-premise channels

Experience managing multiple external agencies

Strong analytical & financial acumen

Ability to influence management, lead cross-functional teams, and work through others

Ability to effectively manage competing priorities and operate with a sense of urgency

Excellent written & verbal communication skills

Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description

Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description

Preferred

Master's degree plus 5 years of brand marketing or new brand development reflecting increasing levels of responsibility; OR Bachelor's degree plus 7 years of brand marketing or new brand development, reflecting increasing levels of responsibility

Experience launching or introducing new brands or line extensions

Experience Managing a P&L

Experience working in an agile environment

Alc Bev industry experience

Solid understanding of 3-tier distribution system