Imaging Brands, Inc. · 1 week ago
Social Media & Digital Content Manager
HQ - Phoenix, AZ 85006
Full-time
Hybrid
Mid Level
$55K/yr - $65K/yr
3+ years expImaging Brands, an Arizona-based developer and manufacturer of innovative, high-tech accessories for the global professional photography market, is seeking a skilled social media marketing professional. The Social Media & Digital Content Manager will be responsible for developing and executing social media strategies, managing content creation, and building connections with audiences across various platforms.
ManufacturingPhotographyVideo Streaming
Responsibilities
Develop and execute a comprehensive organic and paid social media strategy aligned with company and revenue goals
Audit and optimize all social channels; identify growth opportunities, platform gaps, and content efficiencies
Own, plan, and manage the editorial calendar across Instagram, YouTube, TikTok, LinkedIn, Facebook, Reddit and emerging platforms
Manage daily posting, community engagement, DMs, comments, escalations, and overall follower/engagement growth
Collaborate with creative, product, marketing, and e-commerce teams to ensure social content supports launches, campaigns, and promotions
Oversee content creation and production, including short-form video, product features, tutorials, and behind-the-scenes content
Lead influencer and brand ambassador collaborations, UGC campaigns, and partnerships to increase reach, authenticity, and social proof
Monitor platform trends, audience behavior, and competitive insights to proactively optimize content and strategy
Develop and manage paid social campaigns with performance marketing, optimizing for ROAS, awareness, and retargeting
Pull and report KPIs weekly/monthly (engagement rate, follower growth, CTR, reach, CAC from paid social, influencer ROI, etc.) with actionable insights
Conduct social listening on competitors and aspirational brands; share insights and recommendations with the broader team
Ensure consistent brand voice, visual identity, and messaging across all social touchpoints
Produce high-quality short- and long-form content including videos, reels, product photos, tutorials, and promotional campaigns
Script, storyboard, shoot, and edit content for web, email, social platforms, in-store screens, and training programs
Capture lifestyle and product photography for new launches and catalog updates
Cover events, interviews, and product demos with end-to-end video production capabilities
Repurpose and refresh existing content based on performance metrics and evolving brand needs
Maintain consistent brand storytelling through visual and written content across all channels
Partner with Marketing, Sales, Customer Service, and Product teams to ensure alignment on messaging and brand goals
Support product launches with compelling digital assets, coordinated content rollouts, and channel-specific strategies
Provide customer education through engaging visuals, how-to videos, product explainers, and real-world demonstrations
Communicate campaign performance and business impact through clear analytics, insights, and recommendations
Qualification
Required
3–5 years in social media, digital marketing, or content production
Proven experience growing and managing social channels (Instagram, YouTube, LinkedIn, Facebook, TikTok, etc.)
Hands-on experience with ad creation, audience targeting, and campaign optimization (Meta Ads, TikTok Ads)
Strong visual content creation skills—photography, video, editing, lighting, and storytelling
Proficient in: Adobe Premiere, Photoshop, Lightroom, CaptureOne, Audition, After Effects; Final Cut Pro a plus
Familiarity with marketing platforms and tools (Google Analytics, SEMrush, Hootsuite, WooCommerce, Shopify, Amazon, etc.)
Understanding of SEO/SEM, PPC campaigns, and analytics reporting
Passion for photography, video, and digital storytelling
Strong writing and verbal communication skills
Self-starter with excellent organization, multitasking, and project management abilities
Detail-oriented, adaptable, and thrives in a collaborative yet fast-paced environment
Receptive to feedback and excited to push creative boundaries
Preferred
Experience in product marketing or imaging technology a plus
Benefits
Health, Dental and Vision with company contribution
Life insurance, AD&D, short-term and long-term disability
Generous 401K Match Program
Excellent Product Discounts
Hybrid Work Option
Paid time off and sick leave
Generous PTO, increases with tenure, as well as additional company days off
Company
Imaging Brands, Inc.
As a leader in product ideation and design, Imaging Brands partners with individual photographers, educators, suppliers and our global distribution network to solve real problems for creatives at all levels.
11-50 employees
Funding
Current Stage
Early StageRecent News
Google Patent
2025-06-02
Google Patent
2025-06-02
Company data provided by crunchbase