Royal Communications Consultants · 3 weeks ago
Web Optimization Manager
United States
Full-time
Remote
Mid Level
4+ years expRoyal Communications Consultants is seeking a Web Optimization Manager to manage the ongoing enhancements of the website experience. In this role, you will uncover friction points across the digital journey and develop data-backed hypotheses to improve engagement and conversion.
IT InfrastructureProject ManagementTelecommunications
Responsibilities
Identify friction points in the user journey through behavioral data analysis and deliver strategic, high-impact recommendations that enhance usability, engagement, and conversion
Apply a critical lens to data by questioning assumptions, investigating underlying user behaviors, and continuously refining hypotheses to uncover deeper user insights and inform optimization priorities
Develop and prioritize testable hypotheses grounded in both quantitative and qualitative insights to drive iterative improvements in site performance and user flow
Own the development and execution of a robust testing roadmap, including A/B and multivariate tests, collaborating with Product, UX, and Marketing Operations to implement
Leverage Heap and Power BI to monitor user behavior and site performance, delivering data-driven insights that inform optimization strategies and align with core KPIs
Partner closely with data analysts to validate findings and ensure optimization decisions are backed by statistically significant results and business impact
Synthesize complex data into compelling narratives that clearly communicate optimization outcomes to cross-functional stakeholders
Collaborate with UX and content strategy teams to recommend and implement changes that improve clarity, usability, and the overall site experience across key journeys
Align stakeholders around testing priorities and site experience goals, facilitating shared understanding of trade-offs, dependencies, and expected outcomes
Qualification
Required
4-7 years of experience in website optimization, digital experience, CRO (conversion rate optimization), or a similar role
Deep experience working with web analytics platforms (e.g., Heap, Adobe Analytics, Google Analytics)
Proficient in A/B and multivariate testing tools such as Dynamic Yield, Optimizely, Google Optimize, Adobe Target, or similar
Strong hypothesis-driven mindset, with a proven ability to design, run, and analyze digital experiments
Advanced analytical skills with the ability to work independently on web data and partner with data teams for deeper analysis
Comfortable working with cross-functional teams including UX, content, product, and engineering to bring ideas to life
Bachelor's degree in Marketing, Digital Marketing, Analytics, Business, or a related field
Company
Royal Communications Consultants
Royal Communications Consultants is an IT firm that provides solutions for the development and support of IT infrastructure.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase