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Hyland · 1 day ago

Marketing Demand Management Specialist 4

United States

Full-time

Remote

Senior Level, Lead/Staff

$102K/yr - $152K/yr

10+ years exp

Hyland is a corporate entity seeking a Marketing Demand Management Specialist 4. The role involves managing the end-to-end pipeline operating system and driving cross-functional completion to enhance pipeline creation and progression through integrated marketing campaigns and sales engagement.

Computer Software

Responsibilities

Leverage unified view of pipeline volume velocity conversion and quality by source (MKTG/SDR/Sales/Partner) stage solution segment and vertical / geo and provide insights and actions

Publish a Pipeline Health Diagnostic POV: leakage points days-in-stage and coverage risk by source × stage

Track pipeline program performance weekly; analyze conversion rates engagement signals and pipeline creation

Own a single trusted pipeline & progression narrative that reconciles all sources; present insights risks and the next steps

Manage recurring operational pipeline review meetings covering pipeline status with SDR Sales Leadership and marketing leadership to review current state and idea on needs and recommendations

Create and manage the Demand Program calendar of blitzes and campaigns across sales digital sales and SDRs partner

Stand up remediation workstreams with owners to ensure successfully delivery of programs and results

Track due dates to closure in a completion dashboard

Orchestrate execution of Sales plays including cadences and programs across solution marketing Program Marketing Field Marketing SDR leadership Digital PMM and RevOps

Partner closely with Field Marketing to localize plays content and programs for geos/segments

Coordinate with Field Marketing and Programs teams to ensure account selection and audience targeting match program objectives

Operate as a trusted advisor to potential customers; develop and maintain strategic working relationships

Operate as an innovative thought leader; contribute significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trends

Mentor coach train and provide feedback to other team members; provide feedback to leadership on abilities of team

Ensure alignment between marketing and SDR team on offer strategy (e.g. demo assessment workshop content guides events)

Own the intake prioritization and scoping of new strategic demand initiatives and calendar appropriately

Recommend optimizations to plays content cadence steps segmentation and routing

Leverage go-to-market sales plays informed by market insights product strategy vertical relevance and competitive positioning. Coordinate sales plays call blitzes aligned to priorities across SDRs and Sales teams

Translate marketing themes into actionable sales engagement cadences inbound/outbound triggers and persona-ready messaging working with Cadence build team. Deliver sales-aligned sales engagement cadences (via Salesloft) aligned to each program

Design and implement playbooks for pipeline acceleration especially for Stage 1-Stage 4 opportunities.

Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland’s Information Systems Security Policy

Qualification

B2B SaaS experienceCRM experienceSalesforceMarketoSales engagement toolsPipeline managementData analysisCommunicatorLeadershipMentoringStrategic thinking

Required

Bachelor's degree or equivalent experience

10+ years enterprise B2B SaaS across Demand/RevOps/SDR

Proven leadership building cross-functional programs that scale across enterprise and global markets

Strong operational mindset with experience in CRM MAP intent platforms routing engines and sales engagement tools

Proven record influencing without authority; crisp leadership narratives that turn data into shipped fixes

Excellent communicator with experience influencing senior stakeholders across Sales SDR Product RevOps and Marketing

Ability to convert data and insights into orchestrated actions plays and measurable outcomes

Ability to provide guidance and support to developing team members

Deep understanding of buyer journeys pipeline stages ABM and opportunity management in complex B2B environments

Expert in funnel diagnostics cohort/velocity analysis attribution reconciliation

Hands-on with Salesforce Marketo Salesloft ABM/intent PRM/partner objects and BI

Up to 30% travel time required

Benefits

Eligible for benefits

Company

Hyland

Glassdoor3.4

Hyland uniquely empowers your organization with unified access to AI-enabled enterprise content and unstructured data across repositories, unlocking profound insights that fuel innovations – fundamentally redefining how you operate and engage with those you serve.

Founded in 1991

Westlake, OH, US

1001-5000 employees