Ulta Beauty · 1 day ago
Tech Lead - Adobe Target
Bolingbrook, IL
Full-time
Onsite
Mid, Senior Level
$103K/yr - $160K/yr
3+ years expUlta Beauty is the largest North American beauty retailer and a premier beauty destination. The Technical Lead - Adobe Target will drive personalization, segmentation, and testing strategies across digital platforms, acting as both a hands-on practitioner and a strategic architect responsible for delivering compelling customer experiences.
BeautyConsumer GoodsCosmeticsRetail
Responsibilities
Define the Adobe Target personalization roadmap aligned with business goals and customer journey objectives
Act as the subject matter expert on Adobe Target, setting standards for experimentation, audience targeting, and personalization best practices
Partner with Marketing, Product, and IT to ensure seamless integration with Adobe Experience Cloud, Real-Time CDP, Analytics, AEM, and custom e-commerce platforms
Build, configure, and manage A/B, multivariate, and automated personalization activities with statistical rigor
Design and implement integrations between Adobe Target and custom e-commerce platforms to enable server-side personalization, API-driven activities, and real-time decisioning
Create, refine, and activate advanced audience segments leveraging customer behavior, profiles, and predictive models across web, mobile, and omnichannel touchpoints
Define success metrics and KPIs for testing and personalization initiatives
Translate test results into actionable insights that inform product, marketing, and customer experience strategies
Share learnings and embed a test-and-learn culture across cross-functional teams to continuously optimize personalization programs
Mentor junior team members and upskill colleagues in experimentation and personalization practices
Collaborate with external partners, vendors, and agencies to extend the reach and impact of Adobe Target initiatives
Contribute to governance frameworks that ensure scalability, compliance, and consistency in personalization execution
Qualification
Required
Bachelor's degree in Computer Science, CIS, or equivalent professional experience
3+ years of hands-on experience with Adobe Target in an enterprise environment
Proven track record in segmentation, multivariate testing, and personalization at scale
Strong technical understanding of Adobe Experience Cloud ecosystem (Analytics, AEP/RT-CDP, and integrations)
Ability to design and execute advanced testing methodologies (multivariate, holdout groups, personalization algorithms)
Solid grasp of front-end technologies (HTML, CSS, JavaScript) to support hands-on execution
Analytical mindset with experience using statistical methods to evaluate test results
Excellent communication skills, able to translate complex concepts into actionable insights for both technical and business audiences
Preferred
Experience in retail, beauty, or consumer goods preferred
Benefits
Paid time off
Health
Dental
Vision
Life and disability benefits
Company
Ulta Beauty
Ulta Beauty is a beauty retailer that offers a wide range of products including cosmetics, fragrances, skincare, and hair care.
10001+ employees
H1B Sponsorship
Ulta Beauty has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (9)
Funding
Current Stage
Public CompanyTotal Funding
$266.3MKey Investors
Berkshire HathawayDimensional Fund Advisors
2024-08-14Post Ipo Equity· $266.3M
2016-10-11Post Ipo Equity
2007-10-25IPO
Leadership Team
Chris Lialios
Interim Chief Financial Officer
Paula Oyibo
Chief Financial Officer
Recent News
Global Cosmetics News
2025-12-30
Global Cosmetics News
2025-12-22
Global Cosmetics News
2025-12-22
Company data provided by crunchbase