U.S. Bank · 1 week ago
Lifecycle Marketing Enablement Lead
San Francisco, CA
Full-time
Onsite
Senior Level, Lead/Staff
$118K/yr - $138K/yr
8+ years expU.S. Bank is on a journey to help customers make better financial decisions, and they are seeking a Lifecycle Marketing Enablement Lead to drive strategic merchant opportunities and revenue growth. This role involves developing marketing strategies, executing campaigns, and collaborating with various internal teams to enhance business workflows and achieve marketing objectives.
BankingFinancial ServicesInsuranceMortgageWealth Management
Responsibilities
Email marketing expert: Direct and support business line initiatives by applying a data-first approach to strategic planning of email marketing tactics within the channel, ensuring alignment with organizational objectives
Expertise in marketing platform applications: Exhibit advanced proficiency in utilizing platforms such as Salesforce, Marketing Cloud, and ZoomInfo. Work closely with MarTech and use these tools to uncover opportunities for enhancing business line workflows while developing strategic marketing initiatives
Marketing collateral development: Maintain best practices when creating impactful assets across digital and traditional marketing formats
Retention Strategies: Design automated retention campaigns using data-driven insights, collaborating across teams to scale campaign implementation. Including and not limited to product and business-line cross-sell and upsell campaigns
Activation campaigns: Spearhead the continuous optimization of activation campaigns, collaborating with Marketing Technology and Sales teams to scale campaigns and use insights from marketing programs to refine activation processes
Cross-functional collaboration: Partner across internal departments such as Marketing Technology, Legal, Sales, external agencies, and champion collaborative marketing workstreams
Data-driven insights: Develop marketing dashboards for key business lines, using data storytelling to analyze and present insights that enhance marketing awareness, improve adoption rates, and guide strategic decision-making
Project and program management: Lead key business initiatives by designing scalable marketing programs that support sales and customer success teams. Foster collaboration across the bank, delivering tailored strategies to effectively support SMB and Mid-Market customer bases
Compliance and best practices: Ensure adherence to strict financial institution compliance standards, including risk guidelines and approval processes
Qualification
Required
Bachelor's degree, or equivalent work experience
Eight or more years of experience in marketing or related field
Preferred
6 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
6+ years or more of email campaign execution and development, marketing campaign planning, implantation and tracking, project management skills preferably in the Financial Industry
Previously history of working in a high-performing marketing team
Exceptional organizational skills and ability to handle multiple projects at the same time
A strong track record of executing effective product launches and growth marketing campaigns across multiple product lines and channels
A proven ability to influence and lead cross-functional teams to meet common goals and objectives
Goal oriented, creative, highly collaborative, and a comfort working closely with a variety of different functions to achieve your goals
An ability to manage and plan at both the strategic and operational levels, and to consistently meet or exceed planned objectives
Exceptional written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written words to communicate effectively with all stakeholders
Must be proficient in Marketing Cloud (and/or similar marketing automation platforms), Salesforce, and other digital marketing tool experience a plus
Benefits
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Company
U.S. Bank
At U.S.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$991MKey Investors
U.S. Department of the TreasuryMitsubishi UFJ Financial Group
2023-09-29Post Ipo Debt· $55M
2023-08-03Post Ipo Debt· $936M
1978-01-13IPO
Leadership Team
John C Stern
CFO
Shruti Patel
Executive Vice President & GM, CPO- Business Banking segment
Recent News
2026-01-22
2026-01-20
2026-01-20
Company data provided by crunchbase