Tilray Brands, Inc. · 3 weeks ago
Sr. Key Account Manager
United States
Full-time
Remote
Mid, Senior Level
4+ years expTilray is a global pioneer in the research, cultivation, production, and distribution of cannabis and hemp. The Sr. Key Account Manager is responsible for growth, planning, and execution of key account plans, leading corporate calls, and cultivating broker relationships to maximize sales growth within key accounts.
Food Production
Responsibilities
Grow sales volume and brand penetration in designated key accounts by developing new business and penetrating existing accounts across distribution channels
Demonstrate thought leadership to engage in joint business planning activities with key accounts
Build relationships across multiple levels with our key customers
Develop and implement sales plan for key accounts based on established revenue goals and company objectives and manages all trade spending within authorized funding
Identify target lists focused on both existing customers and prospects by leveraging market research information to determine potential sales opportunities based on customer needs, competitive landscape and regional nuances
Identify new channels for Manitoba Harvest to play in proactively pursuing new connections to build business
Manage prospects and acquire new business through cold-calls and introductions
Fosters and leads relationships with the sales team, brokers, key retailers and distributors by participating in sales meetings, leveraging programs to increase brand awareness, product presence and revenue generation for all company products
Manage relationship, goal setting and programming with one of our broker partners
Lead monthly broker scorecard meeting with Club Channel assigned brokers
Update promotion calendars for assigned retailers on a monthly basis
Own retailer presentations, line reviews, and annual business plans to drive distribution and velocities
Develop demand forecasts by region and distribution channel and provide weekly and quarterly sales updates to Sales Director and Sales Leadership Team
Achieves quarterly and annual gross sales, trade spending and net sales targets by selling approved programs directly to key retailers and through developed broker and distributor networks
Provides ongoing education and training (Category Management Insight) to brokers, distributors and retailers regarding products and customer programs
Collaborates with customer marketing to develop comprehensive and aligned annual Account Plans for each of the Sales Controllable: Distribution, Shelf Management, Promotion and Pricing
Work closely with the Sales, Marketing, Operations and Finance functions to deliver the best customer experience possible
Other duties as assigned by the organization
Qualification
Required
Minimum 4-5 years of sales management, key accounts and broker experience
Working knowledge, experience and ability to successfully manage customer accounts in Nutrition, Natural, Grocery, Drug and/or Mass channels
Ability to maintain budgets and forecasting workbooks and perform payback analysis on trade investments
Ability to successfully manage client relations and manage ongoing business relationships
Possess excellent verbal and written communication skills and superior negotiating abilities
Ability to successfully prepare and conduct customer presentations and meetings
Proficient in MS Office suite (Outlook, Word, Excel, PowerPoint)
Customer service driven with the ability to execute, and deliver sales growth
Preferred
A bachelor's degree in marketing, Commerce or business management or combination of education and work experience is preferred
Company
Tilray Brands, Inc.
Tilray Brands, Inc.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Irwin D. Simon
Chairman of the Board & CEO
Berrin Noorata
Chief Corporate Affairs & Communications Officer
Recent News
2024-05-02
2024-05-01
Yahoo Finance
2024-04-27
Company data provided by crunchbase