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Gallo Glass Company · 2 weeks ago

Sr. Manager - Digital & Web Marketing

New York City, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$147K/yr - $221K/yr

8+ years exp

Gallo Glass Company is a family-owned company with a legacy in the beverage industry, recognized for its commitment to employee satisfaction. They are seeking a Senior Manager for Digital & Web Marketing to lead strategy and execution for brand websites and digital platforms, focusing on enhancing customer engagement and business outcomes through data-driven experiences.

ManufacturingService IndustryWine And Spirits

Comp. & Benefits

No H1B

Responsibilities

Lead strategy and execution for brand websites, digital platforms, and CRM programs

Shape data-driven, customer-first experiences that grow brand engagement and business outcomes

Oversee SEO, CRO, A/B testing, email/SMS, analytics, and content strategy

Partner across paid media, MarTech, social, creative, and external agencies to design seamless user journeys

Optimize landing page and site performance, and prepare content and technical foundation for AI-driven search and Generative Engine Optimization (GEO)

Build and mentor a high-performing team, codify best practices and playbooks, and drive capability development across the function

Collect and activate first-party data to enable precise segmentation and automated, personalized CRM journeys

Translate analytics into clear recommendations and forecasts for senior leaders, and identify opportunities to scale measurable improvements

Balance creative collaboration with rigorous testing and optimization to lift engagement, conversion, and lifetime value

Ensure operational excellence, strong stakeholder influence, and compliance with industry regulations

Translate ambiguous needs into actionable plans, remove roadblocks, and communicate results clearly to cross-functional partners

Qualification

Digital marketing strategyCRM strategyWeb analyticsProject managementSEOCROA/B testingContent strategyDigital platforms/toolsAnalytical skillsStakeholder influenceCuriosity about techTeam leadership

Required

Bachelor's degree plus 8 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR Master's degree plus 6 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 12 years of digital and/or e-commerce experience reflecting increasing levels of responsibility

Supervisory or managerial experience

Strong knowledge of contemporary digital media (websites, search, social, content marketing, video, mobile, CRM Strategy)

Proficient in MS Word and MS Excel at an intermediate level

Proficiency with digital platforms/tools, including but not limited to: Web content management systems (author/publish, content management, tagging), CRM/ESP Systems (Marketing Cloud, Klaviyo), Web analytic tools (Google Analytics, Google Search Console), Project management tools (AirTable, JIRA)

Strong project management skills with the ability to effectively partner cross-functionally

Strong analytical skills and demonstrated ability

Required to travel by air and automobile up to 25% of the time

Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation

Required to be 18 years or older

Preferred

Bachelor's degree plus 10 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR Master's degree plus 8 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 14 years of digital and/or e-commerce experience reflecting increasing levels of responsibility

4 years of specific experience in contemporary digital media (websites, search, social, content marketing, video, mobile, CRM Strategy)

Deep understanding of paid media's role in cross-channel digital strategies ensuring a unified consumer journey

Experience in developing end-to-end customer journeys and designing automated marketing programs leveraging CRM data

Proven track record in driving a culture of continuous testing and innovation

Expertise in managing website strategy to optimize for emerging AI and generative search changes, maintaining organic visibility and user experience

Ability to drive growth and results

Experience working with all levels and functions within the Company