Avenue Z · 3 weeks ago
AIO/SEO Strategy Director
Orlando, FL
Full-time
Hybrid
Director/Executive
$90K/yr - $95K/yr
8+ years expAvenue Z is a dynamic media and technology company with a powerful influence across all channels. The AIO/SEO Strategy Director is responsible for leading AIO/SEO strategy and client relationships, ensuring client satisfaction and performance management while positioning Avenue Z as a trusted partner in organic search and AI-driven optimization.
Artificial Intelligence (AI)BlockchainConsumer GoodsCryptocurrencyMedia and EntertainmentReal EstateSpace TravelVenture Capital
Responsibilities
Act as the primary senior relationship owner for AIO/SEO clients, trusted by CMOs and senior marketing leaders
Participate fully in Client Services rituals, including account lead meetings, portfolio-level reviews, and executive readouts
Report on and be accountable for:
+ AIO/SEO portfolio performance (traffic, rankings, conversions, revenue impact)
+ Client retention and risk, including proactive mitigation plans
+ Expansion and upsell opportunities across the portfolio
Lead the expansion of existing SEO relationships into AIO deliverables, positioning AI optimization as the natural evolution of organic search strategy
Own high-stakes client conversations, including performance concerns, strategy pivots, contract renewals, and expansion discussions
De-escalate challenging situations and align internal teams around clear, credible recovery plans when performance is at risk
Partner with Business Development and Client Services to shape proposals, SOWs, and renewals that reflect AIO/SEO best practices and growth opportunities
Bring deep expertise in organic SEO, including:
+ Technical SEO (site architecture, crawlability, indexing, page speed, structured data)
+ Content strategy (topical authority, content hubs, intent alignment, on-page optimization)
+ Performance diagnostics (organic traffic, rankings, CTR, conversion paths, and attribution)
Translate tactical SEO and AIO execution into business outcomes—traffic, qualified leads, revenue, and pipeline impact
Confidently explain technical SEO and AI-driven optimization concepts while anchoring recommendations in executive-level business language
Understand and articulate how SEO and AIO integrate with:
+ Paid media and performance marketing
+ Content strategy and production
+ CRO and experimentation
+ Brand and communications
+ Analytics, measurement, and reporting
Design and oversee holistic search and AIO roadmaps that align with broader marketing and business objectives
Be AI-forward and practitioner-minded, comfortable using ChatGPT and other LLMs as part of daily work for ideation, content optimization, analysis, and internal process improvement
Partner with the VP of AI Strategy to evolve and refine AIO offerings as industry standards, search behaviors, and platform capabilities emerge
Guide clients through ambiguity in AI-driven search (e.g., generative search experiences, AI overviews) with confidence and credibility
Collaborate with internal stakeholders to operationalize AIO frameworks, including playbooks, QA standards, and measurement methodologies
Advocate for ethical, brand-safe, and performance-driven use of AI across content and search
Be a people-first leader with strong executive presence, modeling calm, accountability, and strategic thinking
Serve as the first escalation point for the AIO/SEO Manager and broader SEO team, providing clear direction and support
Coach and develop team members on:
+ Client leadership and expectation-setting, including proactive communication and stakeholder management
+ Executive-level communication and presentation skills, ensuring recommendations land with senior decision-makers
+ Data storytelling and narrative-driven reporting, turning complex performance data into clear, persuasive narratives
Build and sustain a calm, accountable, and solutions-oriented team culture, even under pressure
Partner with People Ops and leadership to hire, onboard, and develop AIO/SEO talent in line with Avenue Z’s values and growth plans
Create and deliver polished, executive-ready presentations for client and internal leadership forums
Elevate the team’s ability to communicate complex SEO and AI concepts clearly, succinctly, and persuasively
Represent the AIO/SEO function with confidence and credibility across:
+ Executive reviews and QBRs
+ New business pitches and thought leadership opportunities
+ Cross-functional leadership meetings and planning sessions
Serve as a visible champion for AIO/SEO internally, helping shape the agency’s point of view on the future of search and AI
Qualification
Required
Leading AIO/SEO strategy, client relationships, and performance management without requiring frequent senior escalation
Owning growth, retention, and client satisfaction across the AIO/SEO book of business
Positioning Avenue Z as a trusted, forward-thinking partner on the future of organic search and AI-driven optimization
Act as the primary senior relationship owner for AIO/SEO clients, trusted by CMOs and senior marketing leaders
Participate fully in Client Services rituals, including account lead meetings, portfolio-level reviews, and executive readouts
Report on and be accountable for AIO/SEO portfolio performance (traffic, rankings, conversions, revenue impact)
Client retention and risk, including proactive mitigation plans
Expansion and upsell opportunities across the portfolio
Lead the expansion of existing SEO relationships into AIO deliverables
Own high-stakes client conversations, including performance concerns, strategy pivots, contract renewals, and expansion discussions
De-escalate challenging situations and align internal teams around clear, credible recovery plans when performance is at risk
Partner with Business Development and Client Services to shape proposals, SOWs, and renewals that reflect AIO/SEO best practices and growth opportunities
Bring deep expertise in organic SEO, including technical SEO, content strategy, and performance diagnostics
Translate tactical SEO and AIO execution into business outcomes—traffic, qualified leads, revenue, and pipeline impact
Confidently explain technical SEO and AI-driven optimization concepts while anchoring recommendations in executive-level business language
Understand and articulate how SEO and AIO integrate with paid media and performance marketing, content strategy and production, CRO and experimentation, brand and communications, and analytics, measurement, and reporting
Design and oversee holistic search and AIO roadmaps that align with broader marketing and business objectives
Be AI-forward and practitioner-minded, comfortable using ChatGPT and other LLMs as part of daily work
Partner with the VP of AI Strategy to evolve and refine AIO offerings as industry standards, search behaviors, and platform capabilities emerge
Guide clients through ambiguity in AI-driven search with confidence and credibility
Collaborate with internal stakeholders to operationalize AIO frameworks, including playbooks, QA standards, and measurement methodologies
Advocate for ethical, brand-safe, and performance-driven use of AI across content and search
Be a people-first leader with strong executive presence, modeling calm, accountability, and strategic thinking
Serve as the first escalation point for the AIO/SEO Manager and broader SEO team, providing clear direction and support
Coach and develop team members on client leadership and expectation-setting, executive-level communication and presentation skills, and data storytelling
Build and sustain a calm, accountable, and solutions-oriented team culture, even under pressure
Partner with People Ops and leadership to hire, onboard, and develop AIO/SEO talent in line with Avenue Z's values and growth plans
Create and deliver polished, executive-ready presentations for client and internal leadership forums
Elevate the team's ability to communicate complex SEO and AI concepts clearly, succinctly, and persuasively
Represent the AIO/SEO function with confidence and credibility across executive reviews, new business pitches, and cross-functional leadership meetings
Preferred
8+ years of experience in SEO or organic search strategy, with demonstrated ownership of large, complex client accounts
3–5+ years of people leadership experience, managing managers and/or multi-level teams within an agency or in-house marketing organization
Proven track record of leading senior client relationships with CMOs and VP-level stakeholders
Growing and retaining a portfolio of SEO or AIO accounts
Navigating performance challenges and turning around at-risk relationships
Strong familiarity with AI tools and LLMs (e.g., ChatGPT, Gemini, Claude) and their application to SEO, content, and analytics workflows
Advanced proficiency with SEO and analytics platforms (e.g., Google Search Console, GA4, enterprise SEO tools) and comfort working with data to inform decisions
Exceptional written and verbal communication skills, with the ability to adapt messaging to technical, marketing, and executive audiences
Experience in a digital agency, consultancy, or high-growth marketing organization strongly preferred
Benefits
Medical, Vision and Dental Plan
401(k) Plan + 4% Employer Match
Unlimited PTO
Professional Development Stipend
Flexible Working Hours
Hybrid & Collaborative Environment
Company-Wide & Team Events
Company
Avenue Z
Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jeffrey Herzog
Founder & CEO
Jonathan Snow
Co-Founder, Chief Innovation Officer & Managing Director, Miami
Recent News
2025-10-27
citybiz
2025-09-19
Seattle TechFlash
2025-04-18
Company data provided by crunchbase