ServiceNow · 3 weeks ago
People Experience Activation Director
15725 North Dallas Parkway, Suite 200, Addison, Texas, United States
Full-time
Hybrid
Director/Executive
8+ years expServiceNow is a global market leader in innovative AI-enhanced technology, empowering organizations to work smarter and faster. The People Experience Activation Director will serve as the outbound product leader for HR products, ensuring broad adoption and measurable impact through effective activation strategies.
Agentic AIBusiness Process Automation (BPA)Cloud ManagementEnterprise SoftwareRobotic Process Automation (RPA)SaaS
Responsibilities
Own the end-to-end activation lifecycle for assigned HR products—from early readiness through sustained adoption
Define clear success criteria, OKRs, and KPIs tied to experience, utilization, and business outcomes
Segment audiences and tailor activation approaches for employees, managers, leaders, and People teams
Collaborate with People Analytics to measure adoption, satisfaction, and impact through dashboards and the AI Control Tower
Co-create positioning, narratives, and value stories that connect product capabilities to real business needs
Lead launch readiness in partnership with Product Managers, DT, and Communications—integrating messaging, training, and support experiences
Ensure launches are AI-ready and include clear guidance for responsible and effective AI use
Maintain a unified activation calendar with DT Product Activation for synchronized enterprise releases
Drive early adoption and sustained engagement through campaigns, champions, and community programs
Leverage behavioral data and feedback to optimize engagement tactics and close adoption gaps
Partner with regional HR teams to adapt activation for local context and culture
Establish and manage a network of Leader Advocates and Product Champions to amplify usage
Lead structured feedback loops with employees, leaders, and People Support to surface product experience insights
Combine employee sentiment with system analytics to produce actionable insights for Product Managers and COEs
Facilitate post-launch retrospectives to codify lessons learned and inform future releases
Maintain real-time adoption dashboards and share progress in People Portfolio reviews
Operate in a dual activation model with DT—DT owns platform readiness; HR owns human adoption and experience outcomes
Represent HR Product in the enterprise release council and ensure consistent cross-functional alignment
Partner with the AI Steering Committee and AI Enablement Teams to track adoption, quality, and responsible use of AI-driven products
Build trusted relationships across COEs, HRBPs, and business leaders to sustain momentum and drive continuous improvement
Qualification
Required
8 + years of experience in Product Marketing, Product Operations, Employee Experience, or Change Enablement—preferably in a global, technology-driven enterprise
Proven success in driving adoption and lifecycle management of HR or EX products
Strong ability to translate technical capabilities into compelling, human-centered stories
Data-literate and comfortable managing dashboards, analytics, and adoption metrics
Exceptional stakeholder management and communication skills; proven success influencing across HR, IT, and business leadership
Growth mindset and passion for building the connective tissue between technology, people, and purpose
Preferred
Experience with AI-enabled HR solutions or digital adoption platforms
Company
ServiceNow
ServiceNow is an AI platform that delivers IT operations, field service management and app engine solutions.
10001+ employees
H1B Sponsorship
ServiceNow has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (910)
2024 (876)
2023 (807)
2022 (840)
2021 (447)
2020 (439)
Funding
Current Stage
Public CompanyTotal Funding
$83.7MKey Investors
Sequoia CapitalJMI Equity
2022-12-09Post Ipo Equity
2012-07-29IPO
2012-03-20Private Equity· $10.98M
Leadership Team
William McDermott
Chairman and CEO
Pat Casey
Chief Technology Officer & EVP of DevOps
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Company data provided by crunchbase