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Nelson Development · 1 day ago

Marketing Manager (Growth)

Conway, AR

Full-time

Onsite

Mid Level

4+ years exp

Nelson Development is a purpose-driven real estate development firm based in Conway, Arkansas. They are seeking a Marketing Manager (Growth) to lead marketing execution across brand and growth, focusing on converting attention into qualified inbound opportunities for high-consideration projects. The role involves establishing a repeatable growth program and optimizing marketing strategies to generate qualified business.

Real Estate

Hiring Manager

Lane Nelson

Responsibilities

Lead the marketing program: contribute to strategy, define near‑term priorities and standards, and run a weekly execution cadence

Lead inbound intake, qualification, and routing: implement the pre‑sales system that captures every inquiry, filters for fit, and routes qualified opportunities to the appropriate next step. Implement structured nurture for early/soft interest so leadership time is reserved for ready-to-engage prospects

Build and optimize a multi‑channel platform focused on intent capture and conversion across: Google Business Profile (ranking, reviews, posts, local presence), Website + vendor management (structure, UX direction, copy coordination, conversion paths, intake), Paid media (search/social) and retargeting aligned with premium positioning, Social channels (brand storytelling, project narratives, credibility), Print/community visibility (local publications, neighborhood presence, sponsorships where it makes sense)

Budget management: manage channel/vendor spend per approved budget and company policy

Advance positioning and messaging: define who we serve, what we do best, and why it matters then embed it across every channel

Own pipeline quality, conversion, and reporting: define qualification standards, stage gates, conversion rates, cost per qualified opportunity, and channel ROI. Build reporting that is consistently reviewable with the CEO and ties marketing activity to pipeline outcomes

Maintain the system of record for inbound demand: ensure every lead is captured, categorized, and staged quickly - with consistent fit criteria, clean source attribution, and standardized taxonomy

Develop content and proof: case studies, project spotlights, process narratives, before/after, testimonials, credibility assets built to convert premium clients

Implement and uphold standards and systems: brand voice, creative guidelines, content calendar, campaign playbooks, vendor briefs, and repeatable workflows

Manage collaborators: (website vendor, photographers, videographers, designers, print partners with clear briefs and uncompromising quality control.)

Qualification

Marketing strategyDemand generationBrand managementData analysisContent creationSEOProject managementCollaboration

Required

Bachelor's degree in marketing, business, communications, or a related field required

4+ years of experience in marketing, brand, growth, or demand generation with real ownership of outcomes

Proven ability to build a marketing engine in a lean environment

Strategist-first thinking with strong execution ability - comfortable moving between brand, content, performance, and partnerships

Excellent writing and messaging skills (premium, credible copy)

Data-literate and commercially minded: you use metrics to drive priorities and decisions

Preferred

Experience marketing high-consideration services: construction, architecture, development, real estate, luxury home services, professional services

Strong local SEO instincts and premium lead-gen experience (quality over quantity)

Ability to direct creative (photo/video/design) with taste and clarity; strong brand standards orientation

Ability to operate 'close to the work' while building toward broader scope over time

Comfort representing the brand in selective community settings (events, partnerships, local relationships) when it supports premium positioning and qualified inbound demand

Benefits

2 weeks of PTO

Six paid holidays

Paid winter break (company-wide, dates set annually)

Company-provided computer and desk setup

Latitude, budget, and authority to drive measurable outcomes

Help build and refine the brand and growth program as we scale

Partner with the CEO through reviews to inform professional growth

Company

Nelson Development

Nelson Development is a purpose-driven real estate development firm based in Conway, Arkansas.

Founded in 2024

Conway, AR, US

0-1 employees

Funding

Current Stage

Early Stage

Company data provided by crunchbase