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Camp Lucy Resort · 2 weeks ago

Director of Marketing and Public Relations

Dripping Springs, TX

Full-time

Onsite

Lead/Staff, Director/Executive

$90K/yr - $95K/yr

5+ years exp

Camp Lucy is one of the fastest-growing companies in Austin, known for creating memorable experiences in the hospitality sector. They are seeking a Director of Marketing and Public Relations to lead marketing initiatives, maximize revenues, and enhance brand standards across various channels.

EventsHospitalityResortsWedding

Responsibilities

Planning, implementing, and initiating marketing plans with General Managers for the success of Camp Lucy and Whim Hospitality

Assisting in maximizing revenues and creating dynamic plans to increase exposure and business levels

Ensure all brand standards are followed through all channels and establish new standards as needed

Bi-weekly and monthly reporting on marketing efforts

Create engaging on-brand content across all channels

Research and stay up to date on all social media outlets, online platforms, and trends

Assist in cataloging photography and assets

Maintain and oversee the success of the websites

Promote internal events, sales initiatives, and general happenings within the company

Create all collateral, branded graphics, and advertisements

Work closely with leadership teams on marketing needs

Curate all written material for the websites, advertisements, and press releases with the company voice

Vet and recommend advertorials, directories, local guides, and partnership opportunities

Manage influencer relationships and experiences

Management and training of marketing staff

Organization and management of marketing assets

Execute press releases and pitches to media

Track company press, features and awards and capitalize on any publicity

Write Any necessary press releases and oversee PR campaign goals, timeline, and deliverables

Track ROI on initiatives

Assist with other projects as needed

Qualification

Public RelationsSocial Media MarketingMarketing CommunicationsContent CreationBrandingAnalytics ProficiencyTeam ManagementInterpersonal Skills

Required

Five to seven years' experience in public relations, social media marketing, and marketing communications

A university degree in journalism, business marketing, communications or equivalent experience in public relations or journalism

Proven relationships with media, community and business contacts that have delivered, demonstrable results, and the personality to maximize these contacts

Proficiency in leveraging social media networks and analytics

Strong and effective interpersonal skills

Ability to manage a team effectively and multiple projects simultaneously