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Front Row · 1 month ago

Copywriter, Digital - Strategy and Design

New York, New York, United States

Full-time

Hybrid

Mid Level

Front Row is a company that partners with leading brands to accelerate their ecommerce growth. They are seeking a Digital Copywriter to craft compelling, conversion-oriented messaging across various marketing channels while collaborating with Growth, Retention, and Creative teams to optimize copy and enhance brand voice.

AdvertisingContent CreatorsDigital Marketing

Responsibilities

Write and test ad copy for paid social, display, and search campaigns

Develop headlines, CTAs, and messaging angles that drive engagement and conversions across audiences

Create persuasive, brand-aligned copy for SMS, email, and lifecycle marketing

Tailor messaging for customer segments and funnel stages to boost engagement and retention

Write optimized blog content, product descriptions, and landing pages that improve rankings and organic traffic

Conduct keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner

Develop and iterate SEO content strategies in collaboration with Growth and Analytics teams

Partner with media and CRM teams to test creative hypotheses

Analyze copy performance data and continuously optimize based on results and trends

Maintain and evolve a cohesive brand tone across channels, balancing creative storytelling with conversion goals and best practices

Stay abreast of industry trends, market dynamics, and emerging opportunities

Conduct thorough research to gain deep insights into client industries, target audiences, and competitive landscapes

Utilize research findings to inform and enhance brand strategy and messaging frameworks

Stay ahead of market trends and emerging opportunities to develop forward-thinking brand solutions

Qualification

Digital CopywritingSEO Content StrategyA/B TestingPaid Media AdvertisingMarket AnalysisData-Driven StrategyCollaborationCreativity

Required

Proven experience as a copywriter or related role in digital marketing

Strong portfolio of writing samples demonstrating ability to craft compelling, conversion-oriented messaging

Familiarity with SEO best practices and experience writing optimized content

Experience with A/B testing and performance optimization

Ability to collaborate effectively with cross-functional teams

Strong analytical skills to interpret performance data and optimize copy accordingly

Excellent communication skills and attention to detail

Preferred

Experience with paid media campaigns, including social, display, and search

Familiarity with email and SMS marketing strategies

Knowledge of keyword research tools like SEMrush, Ahrefs, or Google Keyword Planner

Experience in brand voice development and storytelling

Company

Front Row

Front Row is a digital marketing agency that offers content creation, e-commerce management, and market distribution solutions. It is a sub-organization of Front Row Group.

Founded in 2011