athenahealth · 1 day ago
Senior Marketing Automation Engineer- Salesforce Marketing Cloud
Vermont, United States
Full-time
Hybrid
Mid, Senior Level
$119K/yr - $203K/yr
5+ years expathenahealth is dedicated to creating a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. The Senior Marketing Automation Engineer will play a pivotal role in enabling advanced marketing capabilities across the marketing technology stack, focusing on Salesforce Marketing Cloud Engagement and Salesforce Data Cloud. This position involves designing and implementing scalable marketing solutions while mentoring team members and ensuring alignment between marketing strategies and technology standards.
Enterprise SoftwareHealth CareInformation TechnologyMedical
Responsibilities
Act as a trusted advisor to marketing stakeholders, aligning campaign strategies with platform capabilities and data architecture
Provide thought leadership on leveraging SFMCE, Data Cloud, and AI-driven personalization to optimize engagement
Design and implement advanced customer engagement journeys, segmentation strategies, and personalization using SFMCE and Data Cloud in collaboration with marketing strategy stakeholders
Configure and maintain data models, identity resolution, and audience segmentation within Salesforce Data Cloud
Integrate multiple data sources and destinations to enable unified customer profiles and real-time personalization
Implement AI-driven recommendations (e.g., Einstein, Agentforce), predictive scoring, and generative content capabilities within Marketing Cloud
Explore and deploy Agentforce solutions for marketing automation and conversational engagement
Develop and maintain automations, data extensions, and API integrations (REST/SOAP) for seamless data flow
Ensure compliance with data privacy regulations and maintain high standards for deliverability and reputation
Conduct peer reviews, troubleshoot technical issues, collaborate with QA resources to ensure quality deliverable hand offs
Document technical solutions and maintain version control for transparency and training
Mentor team members on advanced SFMC, Data Cloud, and AI capabilities
Stay current with Salesforce releases, AI advancements, and marketing technology trends to drive innovation
Qualification
Required
Bachelor's degree in Computer Science, Information Technology, or related field preferred
5+ years of hands-on experience with Salesforce Marketing Cloud Engagement
Proven experience with Salesforce Data Cloud (formerly Data 360) for identity resolution, segmentation, and data activation
Salesforce Marketing Cloud Developer and Administrator certifications required
Advanced proficiency in AMPscript, SSJS, SQL, HTML/CSS for dynamic content and data manipulation
Strong understanding of REST/SOAP APIs for integrations
Experience with CDP functionality, data modeling, and identity resolution
Familiarity with AI-driven personalization, predictive analytics, and generative content tools
Ability to understand performance metrics related to engagement, deliverability, and reputation
Excellent problem-solving skills and the ability to work in a fast-paced, collaborative environment
Strong communication, documentation, and interpersonal skills to work effectively with cross-functional teams
Attention to detail and a commitment to delivering high-quality technical solutions
Preferred
Salesforce Administrator, Data Cloud Consultant, and AI/Agentforce certifications highly preferred
Benefits
Commuter support
Employee assistance programs
Tuition assistance
Employee resource groups
Collaborative workspaces
Flexibility
Book clubs
External speakers
Hackathons
Company
athenahealth
Athenahealth is a provider of medical practice automation and claims management software to medical groups and health systems.
5001-10000 employees
H1B Sponsorship
athenahealth has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (64)
2024 (84)
2023 (62)
2022 (109)
2021 (84)
2020 (74)
Funding
Current Stage
Public CompanyTotal Funding
$40MKey Investors
Venrock
2021-11-22Acquired
2017-05-18Post Ipo Equity
2007-09-20IPO
Leadership Team
Eddie Ross
Vice President, Payer
Anil Patil
Executive Director Engineering
Recent News
HealthCareIT News
2025-12-30
2025-12-19
Company data provided by crunchbase