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VF Corporation · 1 week ago

Vans: Creative Director, Global Brand, Lifestyle

USCA > USA > California > Costa Mesa HQ - VAN

Full-time

Hybrid

Director/Executive

$173K/yr - $216K/yr

10+ years exp

VF Corporation is the parent company of Vans, a brand rooted in the authentic lifestyle of skateboarding. They are seeking a Creative Director for Global Brand, Lifestyle to define and evolve the creative vision across all lifestyle categories, ensuring cultural relevance and resonance with diverse audiences while leading a creative team to execute integrated campaigns.

Apparel & Fashion

H1B Sponsor Likely

Responsibilities

Lead and develop a diverse and creative team in toward the successful execution of the Global teams strategic creative vision

Develop and execute a holistic creative strategy that reflects Vans’ lifestyle positioning across all consumer experiences

Create compelling narratives that connect Vans’ heritage with contemporary culture, ensuring authenticity and emotional impact

Oversee concepting and execution of global brand campaigns across multiple channels (e.g., retail, experiential, partnerships, content)

Define creative direction for lifestyle segments (e.g., skate, surf, music, art, street culture) and ensure alignment with brand values

Identify and integrate emerging trends, cultural movements, and creative collaborations that reinforce Vans’ position as a global lifestyle leader

Establish and maintain guidelines for visual identity, tone, and storytelling across all brand touchpoints

Partner with regional teams to ensure global campaigns translate effectively while maintaining brand integrity

Develop and execute a cohesive creative vision for social and digital platforms that aligns with Vans’ brand identity and global marketing

Partner with regional marketing teams to adapt global campaigns for local relevance while maintaining brand consistency

Manage creation of all social and digital assets (photo, video, motion graphics), ensuring high-quality, on-brand execution across channels

Establish guidelines for photography, styling, and visual storytelling specific to social and digital platforms; update annually based on trends and insights

Oversee asset selection, retouching, and file management for global and regional teams to ensure timely delivery and consistency

Maintain visual identity and messaging integrity across all social and digital touchpoints, reinforcing Vans’ brand positioning

Qualification

Creative strategy developmentBrand storytellingCampaign developmentCultural relevanceAsset managementAesthetic judgmentCross-functional collaborationResourceful thinkingTeam leadershipDynamic collaborationConfident communication

Required

10+ years of experience and professional achievements in a related field

Skill in adapting global campaigns for regional relevance while maintaining brand consistency across markets

Competence in overseeing asset selection, retouching, and file management to ensure timely delivery and consistency across global and regional teams

Portfolio demonstrating exceptional storytelling, conceptual thinking, and flawless execution across integrated campaigns

Strong aesthetic judgment and ability to maintain brand integrity while pushing creative boundaries

Thrives in a dynamic, collaborative culture with flexibility to pivot across diverse projects and priorities

Confident communicator with experience leading meetings and presenting creative strategies to senior stakeholders

Resourceful thinker who approaches business challenges with creativity and strategic insight

Benefits

Medical

Dental

Vision

401(k)

Company

VF Corporation

Glassdoor3.6

VF is redefining what it means to be the world’s best apparel, footwear and equipment company, powering iconic active lifestyle brands including The North Face®, Vans® and Timberland®.

Founded in 1899

Denver, CO, US

10001+ employees

http://www.vfc.com

H1B Sponsorship

VF Corporation has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (21)

2024 (22)

2023 (23)

2022 (40)

2021 (20)

2020 (26)