SoFi · 1 week ago
Senior Lifecycle Marketing Manager
Frisco, TX
Full-time
Hybrid
Senior Level
$109K/yr - $204K/yr
6+ years expSoFi is a next-generation financial services company and national bank focused on transforming personal finance through innovative technology. The Senior Lifecycle Marketing Manager will drive marketing strategies for Crypto products, collaborating with various teams to optimize customer engagement and business outcomes.
CreditCredit CardsFinancial ServicesFinTechLendingWealth Management
Responsibilities
Develop comprehensive lifecycle marketing strategies to drive Crypto account opens, first-time funding, and ongoing trading activity
Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals
Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive initial trades, recurring buys, and portfolio diversification
Design and deploy educational content strategies to help members navigate the complexity of the crypto market
Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs)
Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns
Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership
Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders
Direct campaign priorities with Lifecycle Marketing Tech Ops
Qualification
Required
Bachelor's Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS
A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding and retention activities at scale
Strong analytical chops with experience using various testing methodologies
Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions
Effective verbal and written communication skills
Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership
Experience working in a regulated industry (FinTech, Crypto, or Wealth Management) is highly preferred
Experience leveraging AI-driven insights or machine learning models to enhance audience segmentation, personalization, and campaign optimization
Genuine interest in the crypto ecosystem; you understand the difference between Bitcoin and Ethereum and keep a pulse on market trends
Preferred
MBA or other advanced degrees
Previous finance, tech, crypto, or brokerage industry experience
Company
SoFi
SoFi is a finance company that offers a range of lending and wealth management services.
1001-5000 employees
H1B Sponsorship
SoFi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (213)
2024 (117)
2023 (131)
2022 (118)
2021 (81)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
$12.25BKey Investors
Fortress Investment GroupPGIMQatar Investment Authority
2025-12-04Post Ipo Equity· $1.5B
2025-07-29Post Ipo Equity· $1.5B
2025-04-17Post Ipo Debt· $3.2B
Leadership Team
Anthony Noto
CEO
Jeremy Rishel
Chief Technology Officer
Recent News
Business Wire
2026-01-07
2026-01-06
dcm.com
2025-12-31
Company data provided by crunchbase