Central Michigan University · 2 days ago
COORDINATOR / SOCIAL MEDIA
Mount Pleasant, MI
Full-time
Onsite
Entry Level
$45K/yr - $55K/yr
1+ years expCentral Michigan University is seeking a Social Media Coordinator to join their University Communications team. This role is responsible for creating, coordinating, and executing key elements of the university’s social media strategy, including content writing, channel management, and audience engagement.
E-LearningEducationHigher EducationUniversities
Responsibilities
Gathers information, writes and creates platform-appropriate content for CMU’s main social media channels, including Facebook, Instagram, X, YouTube, LinkedIn and TikTok
Ensures consistency of brand voice, tone, language, and visual elements in all content
Plans, implements, and measures social media strategies and campaigns
Manages content for all channels, including coordination of creation and capture of multimedia assets
Assists with social listening, comment moderation, and issue management as needed
Monitors conversations on social media and seeks opportunities to engage with audiences when appropriate
Participates in cross-functional teams and campus-partner meetings to brainstorm, develops and assesses content and social strategies
Gathers data/analytics and leads meetings to understand content performance
Develops and writes multimedia scripts and internal communications, including SEO-optimized social captions
Performs other duties as assigned
Qualification
Required
Bachelor's degree, preferably in public relations, communications, or a related field
One year of professional experience preferably in public relations, social media, and/or marketing communications
Experience developing and implementing organic and paid social media strategies
Strong writing skills with experience writing social media content, internal communications, etc. and telling stories across multiple channels
Solid grasp of social media strategy, search engine optimization, and public relations practices
Ability to creatively communicate across a variety of media
Knowledge of existing and emerging social media channels and trends
Strong attention to detail and knowledge of AP style
Demonstrable leadership skills
Exemplary interpersonal, critical thinking, problem-solving and organizational skills
Ability to stay organized and meet deadlines
Passion for learning
Preferred
Experience in higher education
Experience working with social posting programs such as Sprout Social, HootSuite, Agorapulse, etc
General understanding of data analytics and digital marketing best practices
Benefits
Access to a nationally recognized wellness program
Health care and benefits that exceed regional, state and national norms
Company
Central Michigan University
Welcome to Central Michigan University, a nurturing institution that fosters the transformative power of advanced learning.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$31.5M2018-07-06Grant· $31.5M
Leadership Team
John Veilleux, MBA
Vice President for University Communications & Chief Marketing Officer
Alison Arnold
Director Community Partnerships College of Education & Human Services
Recent News
2026-01-16
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