Blue Shield of California · 1 week ago
Marketing Operations Specialist, Consultant - Email Development
California, United States
Full-time
Hybrid
Senior Level
7+ years expBlue Shield of California is a nonprofit organization focused on transforming the healthcare system to be more affordable and effective. The Email Development Specialist, Consultant will implement marketing email journeys and manage the operations of email campaigns to enhance member experiences and achieve business goals.
Financial ServicesHealth InsuranceNon Profit
Responsibilities
Serve as subject matter expert in email marketing and consult with a wide range of technical and non-technical stakeholders to elevate marketing strategies and implementation plans
Contribute to the development and implementation of marketing email campaigns from start to finish
Apply HTML, CSS, AMPscript, and SQL to build, code, test, and deploy personalized messaging at scale, including complex multi-touch journeys
Expert-level understanding of data structures in Salesforce Marketing Cloud and how to apply data from disparate sources to power campaigns
Ensure the timely, accurate deployment of email and SMS marketing campaigns
Create and implement A/B testing to improve performance across audience segments
Collaborate with marketing partners, sales teams, customer service, digital product, and other internal parties to develop marketing plans targeted to members, prospects, brokers, and employers to achieve marketing and business goals
Qualification
Required
Requires a bachelor's degree in a related field such as marketing or business and/or equivalent combination of education and experience
Requires at least 7 years of prior relevant experience
Requires expertise with marketing automation platforms such as Salesforce Marketing Cloud, including Automation Studio, Journey Builder, Contact Builder, MobileConnect
Requires experience building and activating email journeys using Marketing Cloud Connect and Sales Cloud
Requires experience writing and applying advanced, complex scripts and queries (AMPscript and SQL) for a spectrum of use cases
Requires strong analytical and quantitative skills with the ability to use most features of Excel
Ensure the timely, accurate deployment of email and SMS marketing campaigns
Create and implement A/B testing to improve performance across audience segments
Collaborate with marketing partners, sales teams, customer service, digital product, and other internal parties to develop marketing plans targeted to members, prospects, brokers, and employers to achieve marketing and business goals
Preferred
master's degree is desirable
Salesforce Marketing Cloud (MCE) certification is a plus
experience with Data Cloud is a plus
Experience with workflow intake and documentation tools like Jira, Confluence, and Adobe Workfront strongly preferred
Company
Blue Shield of California
Blue Shield of California is a health insurance service provider.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Gary Culp
Senior Vice President, Government Markets
Gregory Siebert
Senior Vice President Provider Partnerships & Network Management
Recent News
2026-01-13
Fierce Healthcare
2025-12-15
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